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Perceções dos Consumidores Domésticos acerca das Faturas de Água

Author

Listed:
  • Patrícia Moura e Sá

    (Faculty of Economics, University of Coimbra, CICP/UM, Portugal)

  • Rita Martins

    (Faculty of Economics, University of Coimbra, GEMF, Portugal)

Abstract

Face à importância das faturas na comunicação de informação sobre preços e quantidades consumidas, como reconhecido pelos reguladores, seria desejável que os consumidores compreendessem os sinais preço e outra informação relevante aí transmitidos. Para tal, as faturas devem comunicar de forma clara como são determinados os valores a pagar, as consequências financeiras de consumir mais ou menos, a adequação dos padrões de consumo e a relevância de consumos parcimoniosos. Assente na realização de focus groups, este artigo investiga as principais razões que explicam o elevado desconhecimento dos consumidores domésticos relativamente às suas contas de água e faz um conjunto de recomendações para a melhoria do documento fatura. De entre estas, a eliminação de tecnicismos, a valorização da inclusão de um referencial de consumo e uma melhor explicitação da relação entre consumo e encargos suportados merecem destaque. Estes elementos afiguram-se essenciais para ultrapassar os problemas de desconfiança e desinteresse identificados e dotar as políticas preço e não preço de eficácia na moderação dos consumos.

Suggested Citation

  • Patrícia Moura e Sá & Rita Martins, 2015. "Perceções dos Consumidores Domésticos acerca das Faturas de Água," Notas Económicas, Faculty of Economics, University of Coimbra, issue 42, pages 30-48, December.
    • Handle: RePEc:gmf:journl:y:2015:i:42:p:30-48
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    References listed on IDEAS

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