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Revealing Elegance and Enchantment: Analysis of Travelers’ Reviews of Romanian Palaces and Castles

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Listed:
  • Marius-Răzvan Surugiu

    (Institute of National Economy, 13 Calea 13 Septembrie, 050711 Bucharest, Romania)

  • Valentina Vasile

    (Institute of National Economy, 13 Calea 13 Septembrie, 050711 Bucharest, Romania)

  • Camelia Surugiu

    (Faculty of Administration and Business, University of Bucharest, 4-12 Regina Elisabeta Boulevard, 030018 Bucharest, Romania
    National Institute for Research and Development in Tourism, 17 Apolodor Street, 050741 Bucharest, Romania)

  • Cristina Raluca Mazilescu

    (Institute of National Economy, 13 Calea 13 Septembrie, 050711 Bucharest, Romania)

  • Răzvan Vasile

    (“Costin C. Kirițescu” National Institute of Economic Research, 13 Calea 13 Septembrie, 050711 Bucharest, Romania)

Abstract

This paper focuses on analyzing online visitor reviews of Romanian palaces and castles because these comments could represent the starting point for improving tourist offerings. Additionally, expert evaluations were included in analyzing the relevance of the information obtained for managerial decision-making at the company level. In the first stage of the analysis, 18 castles and palaces with a TripAdvisor account from three Romanian historical regions were identified: Moldavia, Muntenia (Wallachia), and Transylvania. The study used a qualitative technique to examine visitors’ cultural experiences by analyzing 1399 online evaluations from TripAdvisor. The findings reveal that visitors exhibited positive emotional reactions toward the castles and palaces in Romania and preferred integrated cultural services. The tourists expressed their opinions online related to visiting the respective castles/palaces, restaurants visited in the area, and the quality of the accommodation services. Research methods associated with expert evaluations applied periodically can become active support tools for managerial decisions in the adaptation/diversification of service packages based on the consumer category. The findings could serve as managerial resources for companies to enhance their cultural heritage offerings, better reach their target audiences, and align with their preferences and interests.

Suggested Citation

  • Marius-Răzvan Surugiu & Valentina Vasile & Camelia Surugiu & Cristina Raluca Mazilescu & Răzvan Vasile, 2025. "Revealing Elegance and Enchantment: Analysis of Travelers’ Reviews of Romanian Palaces and Castles," Tourism and Hospitality, MDPI, vol. 6(1), pages 1-29, February.
    • Handle: RePEc:gam:jtourh:v:6:y:2025:i:1:p:26-:d:1588501
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    References listed on IDEAS

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    1. Kejo Starosta & Sonia Budz & Michael Krutwig, 2019. "The impact of German-speaking online media on tourist arrivals in popular tourist destinations for Europeans," Applied Economics, Taylor & Francis Journals, vol. 51(14), pages 1558-1573, March.
    2. Dorothea Papathanasiou-Zuhrt & Nikolaos Thomaidis & Aldo Russo & Valentina Vasile, 2019. "Multi-sensory Experiences at Heritage Places: SCRIPTORAMA, The Black Sea Open Street Museum," Springer Proceedings in Business and Economics, in: Valentina Vasile (ed.), Caring and Sharing: The Cultural Heritage Environment as an Agent for Change, chapter 0, pages 11-49, Springer.
    3. Eunil Park & Jiwon Kang & Daejin Choi & Jinyoung Han, 2020. "Understanding customers' hotel revisiting behaviour: a sentiment analysis of online feedback reviews," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(5), pages 605-611, March.
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