IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v7y2015i6p6394-6411d50135.html
   My bibliography  Save this article

Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities

Author

Listed:
  • Teodora Roman

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

  • Ionel Bostan

    (Doctoral School of Economics, Stefan cel Mare University of Suceava, Str. Universitatii 13, 720229 Suceava, Romania)

  • Adriana Manolică

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

  • Iustin Mitrica

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

Abstract

Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether “words become facts”. At the same time, this paper analyzes the extent to which the “green trend” has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue.

Suggested Citation

  • Teodora Roman & Ionel Bostan & Adriana Manolică & Iustin Mitrica, 2015. "Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities," Sustainability, MDPI, vol. 7(6), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:6394-6411:d:50135
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/7/6/6394/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/7/6/6394/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Arminda Finisterra do Paço & Mário Raposo, 2008. "Determining the characteristics to profile the “green” consumer: an exploratory approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(2), pages 129-140, December.
    2. Ken Peattie, 2001. "Golden goose or wild goose? The hunt for the green consumer," Business Strategy and the Environment, Wiley Blackwell, vol. 10(4), pages 187-199, July.
    3. Samar M. Baqer, 2012. "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 37-48.
    4. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adina-Raluca Sibian & Ana Ispas, 2021. "An Approach to Applying the Ability-Motivation-Opportunity Theory to Identify the Driving Factors of Green Employee Behavior in the Hotel Industry," Sustainability, MDPI, vol. 13(9), pages 1-19, April.
    2. Elena-Simina Lakatos & Ligia-Maria Nan & Laura Bacali & George Ciobanu & Andreea-Maria Ciobanu & Lucian-Ionel Cioca, 2021. "Consumer Satisfaction towards Green Products: Empirical Insights from Romania," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    3. Judit Oláh & Nicodemus Kitukutha & Hossam Haddad & Miklós Pakurár & Domicián Máté & József Popp, 2018. "Achieving Sustainable E-Commerce in Environmental, Social and Economic Dimensions by Taking Possible Trade-Offs," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    4. Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    5. Grzegorz Zasuwa, 2019. "The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    6. BOSTAN, Ionel, 2018. "Advancing Research Into Sustainability Issues Starting With The Study Of Some Vectors Of Economic Dynamics," LawArXiv 47x35, Center for Open Science.
    7. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    8. Mario Pagliacci & Adriana Manolica & Teodora Roman & Gabriela Boldureanu, 2019. "The Consumers of Green Products. The Case of Romanian Moldavia Counties," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 830-830, November.
    9. Kamonthip Maichum & Surakiat Parichatnon & Ke-Chung Peng, 2016. "Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers," Sustainability, MDPI, vol. 8(10), pages 1-20, October.
    10. ARTENE, Alin, 1915. "Focusing economic research on the issues of sustainability and environmental protection," LawArXiv g7hpy, Center for Open Science.
    11. Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag, 2015. "Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers," Sustainability, MDPI, vol. 7(9), pages 1-15, August.
    12. Yong Zhang & Jiayu Ao & Jiayue Deng, 2019. "The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    13. Han Zhang & Chenhan Ruan & Lei Huang & Luluo Peng & Chuangxin Guo, 2023. "Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
    14. Lidia Alexa & Andreea Apetrei & Juan Sapena, 2021. "The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    15. BOSTAN, Ionel, 2018. "If It Is The Topic Of The Research Of The Informal Economy," LawArXiv fy3g9, Center for Open Science.
    16. Tudor Ciumara & Iulia Lupu, 2020. "Green Procurement Practices in Romania: Evidence from a Survey at the Level of Local Authorities," Sustainability, MDPI, vol. 12(23), pages 1-12, December.
    17. ARTENE, Alin, 2018. "Focusing economic research on the issues of sustainability and environmental protection," SocArXiv jc6f5, Center for Open Science.
    18. Saba Resnik & Mateja Kos Koklič, 2018. "User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 125-145.
    19. Tomina Saveanu & Daniel Badulescu & Sorana Saveanu & Maria-Madela Abrudan & Alina Badulescu, 2021. "The Role of Owner-Managers in Shaping CSR Activity of Romanian SMEs," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    20. Adrian Micu & Angela-Eliza Micu & Alexandru Capatina & Nicoleta Cristache & Bogdan George Dragan, 2018. "Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers," Sustainability, MDPI, vol. 10(1), pages 1-12, January.
    21. Stoica Mihai, 2021. "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(3), pages 57-76, December.
    22. Dat Duy Nguyen, 2023. "Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam," Sustainability, MDPI, vol. 15(9), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Mohsin Butt & Saadia Mushtaq & Alia Afzal & Kok Wei Khong & Fon Sim Ong & Pui Fong Ng, 2017. "Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 507-520, May.
    2. Mohd Nazri Mohd Noor & Md Shukor Masuod & Al-Mansor Abu Said & Izzat Fakhruddin Kamaruzaman & Mohd Ariff Mustafa, 2016. "Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach," Asian Social Science, Canadian Center of Science and Education, vol. 12(9), pages 1-51, September.
    3. Jialing (Catherine) Lin & Zhimin Zhou & Fucheng Zheng & Xinru Jiang & Ninh Nguyen, 2023. "How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2651-2663, September.
    4. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    5. Jafar Rana Adeel & Shabbir Aiza & Kousar Farzana, 2019. "Impact of Green Practices on Buying Habits in Pakistan’s Food Sector," Economics, Sciendo, vol. 7(2), pages 19-30, December.
    6. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    7. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    8. Kara, Karahan & Yalçın, Galip Cihan & Akagün Ergin, Elif & Simic, Vladimir & Pamucar, Dragan, 2024. "A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
    9. Shraddha Yadav & Yingjiao Xu & Helmut Hergeth, 2024. "Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes," Sustainability, MDPI, vol. 16(2), pages 1-19, January.
    10. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
    11. Lea Primožič & Andreja Kutnar, 2022. "Sustainability Communication in Global Consumer Brands," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    12. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    13. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Enhance environmental commitments and green intangible assets toward green competitive advantages: an analysis of structural equation modeling (SEM)," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 529-543, January.
    14. Handoko Limaho & Sugiarto & Rudy Pramono & Rio Christiawan, 2022. "The Need for Global Green Marketing for the Palm Oil Industry in Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    15. Esben Rahbek Pedersen & Peter Neergaard, 2006. "Caveat emptor – let the buyer beware! environmental labelling and the limitations of ‘green’ consumerism," Business Strategy and the Environment, Wiley Blackwell, vol. 15(1), pages 15-29, January.
    16. Alastair Iles, 2008. "Shifting to green chemistry: the need for innovations in sustainability marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 17(8), pages 524-535, December.
    17. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    18. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.
    19. Abdul Rehman Tahir, 2021. "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(2), pages 76-84, June.
    20. Hyunsoo Kim & Chang Won Lee, 2018. "The Effects of Customer Perception and Participation in Sustainable Supply Chain Management: A Smartphone Industry Study," Sustainability, MDPI, vol. 10(7), pages 1-19, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:6394-6411:d:50135. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.