Evaluation of the Performance of Information Competencies in the Fertilization and Trade Strategies of Small Banana Producers in Ecuador

The information perceived by producers plays a crucial role in the efficient management of the agricultural production chain, encompassing both the fertilization and marketing processes of the final product. The ability of farmers to make effective use of this information depends on their information behavior, the use of information technologies, and the adoption of up-to-date technical knowledge. However, small Ecuadorian producers face information gaps that limit their access to technical and commercial knowledge, which affects productivity and profitability. This study analyzed the informational competencies of small banana producers in the provinces of Guayas and Los Ríos, with the objective of identifying the causes of these gaps and their impact on fertilization and marketing. A structured survey was applied to small producers, evaluating five dimensions of information. In addition, soil analyses were conducted in 20 plantations to determine the correspondence between fertilization practices and banana nutritional requirements. The results showed that producers in Guayas presented more robust informational competencies, with greater recognition of information needs and active use of reliable sources. This was reflected in the fertilization practices more aligned with nutritional standards, where plantations in Guayas presented average values of 1.21 cmol(+)/L aluminum, 8.67 cmol(+)/L magnesium, and 0.87 cmol(+)/L potassium, largely complying with nutritional standards for banana cultivation. In contrast, growers in Los Ríos spent less time searching for information and evidenced deficiencies in soil nutrition. This study highlights the importance of strengthening knowledge transfer and improving agricultural communication systems as tools to close information gaps. It is recommended to implement inclusive public policies and training programs in the use of information technologies and sustainable practices. In addition, promoting the creation of collaborative platforms can optimize access to markets, facilitating the direct and efficient marketing of produce.