IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i5p1885-d1345653.html
   My bibliography  Save this article

Research on the Key Influencing Goals for Visual Design Sustainability: A Dual Perspective

Author

Listed:
  • Chia-Liang Lin

    (Department of Visual Communication Design, Huzhou University, Huzhou 313000, China
    General Department, National and Kapodistrian University of Athens, GR-34400 Euripus Campus, 15772 Athens, Greece)

  • Ching-Yun Hsu

    (Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Douliu 64002, Taiwan
    Department of Cross Border E-Commerce, Ningbo Polytechnic, Ningbo 315000, China)

  • Chu-Ho Ting

    (Department of Tourism Management (China-Canada Cooperation), Ningbo Polytechnic, Ningbo 315000, China)

Abstract

The United Nations established 17 sustainable development goals (SDGs) in 2015, but research on these goals in the visual design industry remains limited. This study introduces a hybrid approach, combining fuzzy analytical hierarchy process (FAHP) and grey rational analysis (GRA) to assess sustainable factors from the perspectives of both service providers and consumers. In the FAHP model, consumers and visual design professionals had similar views on the ranking of dimensions and indicators. Both reported that the most important dimension for visual design sustainability is the environment. However, the perspective of consumers differed from that of visual design practitioners in the GRA model, as consumers argued that the social aspect has the greatest impact on visual design sustainability, while practitioners believed that the environmental aspect is the most important. The main contribution of the study is to emphasise that the hybrid multi-criteria decision-making (MCDM) mode can help the visual design industry align its services to consumer expectations. A systematic and objective model that presents practical insights relevant to industry is offered by this model. It also serves as a valuable reference for future research in similar areas.

Suggested Citation

  • Chia-Liang Lin & Ching-Yun Hsu & Chu-Ho Ting, 2024. "Research on the Key Influencing Goals for Visual Design Sustainability: A Dual Perspective," Sustainability, MDPI, vol. 16(5), pages 1-28, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:5:p:1885-:d:1345653
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/5/1885/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/5/1885/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mohsen Mostafa & Nishtman Hatami & Kambiz Espahbodi & Farhad Asadi, 2022. "Fuzzy Analytic Hierarchy Process (FAHP) applied to evaluating the forest management approaches," Journal of Forest Science, Czech Academy of Agricultural Sciences, vol. 68(7), pages 263-276.
    2. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    3. Thomas L. Saaty & Luis G. Vargas, 1998. "Diagnosis with Dependent Symptoms: Bayes Theorem and the Analytic Hierarchy Process," Operations Research, INFORMS, vol. 46(4), pages 491-502, August.
    4. Patrick Zou & Jie Li, 2010. "Risk identification and assessment in subway projects: case study of Nanjing Subway Line 2," Construction Management and Economics, Taylor & Francis Journals, vol. 28(12), pages 1219-1238.
    5. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    6. Francisco Zamora-Polo & Jesús Sánchez-Martín & Mario Corrales-Serrano & Luis Espejo-Antúnez, 2019. "What Do University Students Know about Sustainable Development Goals? A Realistic Approach to the Reception of this UN Program Amongst the Youth Population," Sustainability, MDPI, vol. 11(13), pages 1-19, June.
    7. Zheng, Guozhong & Jing, Youyin & Huang, Hongxia & Gao, Yuefen, 2010. "Application of improved grey relational projection method to evaluate sustainable building envelope performance," Applied Energy, Elsevier, vol. 87(2), pages 710-720, February.
    8. Bai, Chunguang & Sarkis, Joseph, 2010. "Integrating sustainability into supplier selection with grey system and rough set methodologies," International Journal of Production Economics, Elsevier, vol. 124(1), pages 252-264, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wendong Jiang, 2024. "Key Selection Factors Influencing Animation Films from the Perspective of the Audience," Mathematics, MDPI, vol. 12(10), pages 1-21, May.
    2. Chia-Liang Lin & Jwu-Jenq Chen & Yu-Yu Ma, 2023. "Ranking of Service Quality Solution for Blended Design Teaching Using Fuzzy ANP and TOPSIS in the Post-COVID-19 Era," Mathematics, MDPI, vol. 11(5), pages 1-28, March.
    3. Junxi Zhu & Chia-Liang Lin, 2024. "Research on Service Quality for China’s Ceramic Product Design Industry," Mathematics, MDPI, vol. 12(18), pages 1-27, September.
    4. Muhammad Mohsin & Yin Hengbin & Zhang Luyao & Li Rui & Qian Chong & Ana Mehak, 2022. "An Application of Multiple-Criteria Decision Analysis for Risk Prioritization and Management: A Case Study of the Fisheries Sector in Pakistan," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    5. Choudhary, Devendra & Shankar, Ravi, 2012. "An STEEP-fuzzy AHP-TOPSIS framework for evaluation and selection of thermal power plant location: A case study from India," Energy, Elsevier, vol. 42(1), pages 510-521.
    6. Ezgi Güler & Süheyla Yerel Kandemir, 2024. "Analysis of PM 10 Substances via Intuitionistic Fuzzy Decision-Making and Statistical Evaluation," Sustainability, MDPI, vol. 16(17), pages 1-23, September.
    7. Caprioli, Caterina & Bottero, Marta, 2021. "Addressing complex challenges in transformations and planning: A fuzzy spatial multicriteria analysis for identifying suitable locations for urban infrastructures," Land Use Policy, Elsevier, vol. 102(C).
    8. Yu-Yu Ma & Chia-Liang Lin & Hung-Lung Lin, 2023. "Ranking of Service Quality Index and Solutions for Online English Teaching in the Post-COVID-19 Crisis," Mathematics, MDPI, vol. 11(18), pages 1-24, September.
    9. Daniel Jugend & Hugo Henrique dos Santos & Susana Garrido & Regiane Máximo Siqueira & Jaime A. Mesa, 2024. "Circular product design challenges: An exploratory study on critical barriers," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4825-4842, July.
    10. Klaus D. Goepel, 2019. "Comparison of Judgment Scales of the Analytical Hierarchy Process — A New Approach," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 445-463, March.
    11. Kaixuan Liu & Jiayu Zhao & Chun Zhu, 2022. "Research on Digital Restoration of Plain Unlined Silk Gauze Gown of Mawangdui Han Dynasty Tomb Based on AHP and Human–Computer Interaction Technology," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    12. Kaya, İhsan, 2012. "Evaluation of outsourcing alternatives under fuzzy environment for waste management," Resources, Conservation & Recycling, Elsevier, vol. 60(C), pages 107-118.
    13. Schöll, Michaela, 2017. "Three Essays on Sustainable Supply Chain Management – Towards Sustainable Supplier Selection and Sustainable Sourcing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 172463, January.
    14. Mukund Pratap Singh & Pitam Singh & Priyamvada Singh, 2019. "Fuzzy AHP-based multi-criteria decision-making analysis for route alignment planning using geographic information system (GIS)," Journal of Geographical Systems, Springer, vol. 21(3), pages 395-432, September.
    15. Jahanifar, Komeil & Amirnejad, Hamid & Azadi, Hossein & Adenle, Ademola A. & Scheffran, Jürgen, 2019. "Economic analysis of land use changes in forests and rangelands: Developing conservation strategies," Land Use Policy, Elsevier, vol. 88(C).
    16. Muhammad Mohsin & Hengbin Yin & Weilun Huang & Shijun Zhang & Luyao Zhang & Ana Mehak, 2022. "Evaluation of Occupational Health Risk Management and Performance in China: A Case Study of Gas Station Workers," IJERPH, MDPI, vol. 19(7), pages 1-22, March.
    17. D. Bajić & D. Polomčić & J. Ratković, 2017. "Multi-Criteria Decision Analysis for the Purposes of Groundwater Control System Design," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 31(15), pages 4759-4784, December.
    18. Miodrag Čelebić & Dragoljub Bajić & Sanja Bajić & Mirjana Banković & Duško Torbica & Aleksej Milošević & Dejan Stevanović, 2024. "Development of an Integrated Model for Open-Pit-Mine Discontinuous Haulage System Optimization," Sustainability, MDPI, vol. 16(8), pages 1-16, April.
    19. Panagiotis K. Marhavilas & Michael G. Tegas & Georgios K. Koulinas & Dimitrios E. Koulouriotis, 2020. "A Joint Stochastic/Deterministic Process with Multi-Objective Decision Making Risk-Assessment Framework for Sustainable Constructions Engineering Projects—A Case Study," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    20. Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:5:p:1885-:d:1345653. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.