IDEAS home Printed from https://ideas.repec.org/a/gam/jmathe/v12y2024i10p1547-d1395378.html
   My bibliography  Save this article

Key Selection Factors Influencing Animation Films from the Perspective of the Audience

Author

Listed:
  • Wendong Jiang

    (Department of Digital Media Art, School of Art and Design, Fuzhou University of International Studies and Trade, Fuzhou 350200, China)

Abstract

The animation industry is an important part of China’s cultural and creative industries. In fact, it is the leading cultural and creative industry in China. However, there is insufficient research on the audience’s views in China’s animation industry, which has become an important research gap. Thus, an integrated approach of FAHP and GRA is proposed in this study, to analyse and evaluate the key selection factors for the Chinese animation industry from the perspective of a Chinese audience. In this research, in both FAHP and GRA models, factors such as visual appealing character, interesting performance of character animation, and easy-to-understand storyline are prioritised conditions for the selection of Chinese animation from the perspective of Chinese audiences. The main contribution of this research is to underscore the value of the hybrid MCDM model to aid Chinese animation companies in aligning their productions with audience expectations and making informed decisions. Finally, this study offers a systematic and objective model for Chinese animation selection, providing practical insights that can be applied in the industry and can serve as a valuable reference for future research in similar domains.

Suggested Citation

  • Wendong Jiang, 2024. "Key Selection Factors Influencing Animation Films from the Perspective of the Audience," Mathematics, MDPI, vol. 12(10), pages 1-21, May.
    • Handle: RePEc:gam:jmathe:v:12:y:2024:i:10:p:1547-:d:1395378
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7390/12/10/1547/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7390/12/10/1547/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Patrick Zou & Jie Li, 2010. "Risk identification and assessment in subway projects: case study of Nanjing Subway Line 2," Construction Management and Economics, Taylor & Francis Journals, vol. 28(12), pages 1219-1238.
    2. Chia-Nan Wang & Chao-Fen Pan & Hoang-Phu Nguyen & Pei-Chun Fang, 2023. "Integrating Fuzzy AHP and TOPSIS Methods to Evaluate Operation Efficiency of Daycare Centers," Mathematics, MDPI, vol. 11(8), pages 1-16, April.
    3. Eka Nurjati & Yan Rianto & Rika Wulandari & Ontin Fatmakartika, 2020. "Indonesian Animation Industry: Its Mapping and Strategy Development," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(8), pages 224-234, August.
    4. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    5. Mahmoud Z. Mistarihi & Ghazi M. Magableh, 2023. "Prioritization of Supply Chain Capabilities Using the FAHP Technique," Sustainability, MDPI, vol. 15(7), pages 1-19, April.
    6. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    7. Thomas L. Saaty & Luis G. Vargas, 1998. "Diagnosis with Dependent Symptoms: Bayes Theorem and the Analytic Hierarchy Process," Operations Research, INFORMS, vol. 46(4), pages 491-502, August.
    8. Alessio Ishizaka, 2014. "Comparison of fuzzy logic, AHP, FAHP and hybrid fuzzy AHP for new supplier selection and its performance analysis," International Journal of Integrated Supply Management, Inderscience Enterprises Ltd, vol. 9(1/2), pages 1-22.
    9. Meng Cao & Wen-Tsao Pan, 2022. "Policy Analysis and Optimization Method of Chinese Animation Industry Management Based on Policy Tools," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-13, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Junxi Zhu & Chia-Liang Lin, 2024. "Research on Service Quality for China’s Ceramic Product Design Industry," Mathematics, MDPI, vol. 12(18), pages 1-27, September.
    2. Chia-Liang Lin & Ching-Yun Hsu & Chu-Ho Ting, 2024. "Research on the Key Influencing Goals for Visual Design Sustainability: A Dual Perspective," Sustainability, MDPI, vol. 16(5), pages 1-28, February.
    3. Chia-Liang Lin & Jwu-Jenq Chen & Yu-Yu Ma, 2023. "Ranking of Service Quality Solution for Blended Design Teaching Using Fuzzy ANP and TOPSIS in the Post-COVID-19 Era," Mathematics, MDPI, vol. 11(5), pages 1-28, March.
    4. Shang, Delei & Yin, Guangzhi & Li, Xiaoshuang & Li, Yaoji & Jiang, Changbao & Kang, Xiangtao & Liu, Chao & Zhang, Chi, 2015. "Analysis for Green Mine (phosphate) performance of China: An evaluation index system," Resources Policy, Elsevier, vol. 46(P2), pages 71-84.
    5. Muhammad Mohsin & Yin Hengbin & Zhang Luyao & Li Rui & Qian Chong & Ana Mehak, 2022. "An Application of Multiple-Criteria Decision Analysis for Risk Prioritization and Management: A Case Study of the Fisheries Sector in Pakistan," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    6. Alin Opreana & Simona Vinerean & Diana Marieta Mihaiu & Liliana Barbu & Radu-Alexandru Șerban, 2023. "Fuzzy Analytic Network Process with Principal Component Analysis to Establish a Bank Performance Model under the Assumption of Country Risk," Mathematics, MDPI, vol. 11(14), pages 1-38, July.
    7. Klaus D. Goepel, 2019. "Comparison of Judgment Scales of the Analytical Hierarchy Process — A New Approach," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 445-463, March.
    8. Warunvit Auttha & Pongrid Klungboonkrong, 2023. "Evaluation of the Transport Environmental Effects of an Urban Road Network in a Medium-Sized City in a Developing Country," Sustainability, MDPI, vol. 15(24), pages 1-34, December.
    9. Choudhary, Devendra & Shankar, Ravi, 2012. "An STEEP-fuzzy AHP-TOPSIS framework for evaluation and selection of thermal power plant location: A case study from India," Energy, Elsevier, vol. 42(1), pages 510-521.
    10. Lilian. O. Iheukwumere-Esotu & Akilu Yunusa-Kaltungo, 2021. "Knowledge Criticality Assessment and Codification Framework for Major Maintenance Activities: A Case Study of Cement Rotary Kiln Plant," Sustainability, MDPI, vol. 13(9), pages 1-21, April.
    11. Schöll, Michaela, 2017. "Three Essays on Sustainable Supply Chain Management – Towards Sustainable Supplier Selection and Sustainable Sourcing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 172463, June.
    12. Miodrag Čelebić & Dragoljub Bajić & Sanja Bajić & Mirjana Banković & Duško Torbica & Aleksej Milošević & Dejan Stevanović, 2024. "Development of an Integrated Model for Open-Pit-Mine Discontinuous Haulage System Optimization," Sustainability, MDPI, vol. 16(8), pages 1-16, April.
    13. Panagiotis K. Marhavilas & Michael G. Tegas & Georgios K. Koulinas & Dimitrios E. Koulouriotis, 2020. "A Joint Stochastic/Deterministic Process with Multi-Objective Decision Making Risk-Assessment Framework for Sustainable Constructions Engineering Projects—A Case Study," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    14. Partovi, Fariborz Y. & Corredoira, Rafael A., 2002. "Quality function deployment for the good of soccer," European Journal of Operational Research, Elsevier, vol. 137(3), pages 642-656, March.
    15. PrasannaVenkatesan, S. & Goh, M., 2016. "Multi-objective supplier selection and order allocation under disruption risk," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 124-142.
    16. Vicente Rodríguez Montequín & Joaquín Manuel Villanueva Balsera & Marina Díaz Piloñeta & César Álvarez Pérez, 2020. "A Bradley-Terry Model-Based Approach to Prioritize the Balance Scorecard Driving Factors: The Case Study of a Financial Software Factory," Mathematics, MDPI, vol. 8(2), pages 1-15, February.
    17. Badreya Gharib Khamis Mohammed Alblooshi & Syed Zamberi Ahmad & Matloub Hussain & Sanjay Kumar Singh, 2022. "Sustainable management of electronic waste: Empirical evidences from a stakeholders' perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1856-1874, May.
    18. Mohamed, Emad & Seresht, Nima Gerami & Jafari, Parinaz & AbouRizk, Simaan, 2024. "Risk assessment for onshore wind projects in Canada," Renewable and Sustainable Energy Reviews, Elsevier, vol. 191(C).
    19. Nyimbili, Penjani Hopkins & Erden, Turan, 2020. "GIS-based fuzzy multi-criteria approach for optimal site selection of fire stations in Istanbul, Turkey," Socio-Economic Planning Sciences, Elsevier, vol. 71(C).
    20. Yiqing Sun & Zhenzhong Shen & Weihua Fang & Jiaao Yu & Lei Gan & Liqun Xu & Runying Wang & Hongwei Zhang & Ruiwen Liu & Congcong Zhou & Zhangxin Huang, 2024. "Evaluation of ecologically clean small watersheds in the Yangtze river estuary area of China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 26147-26170, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jmathe:v:12:y:2024:i:10:p:1547-:d:1395378. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.