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Romanian Meat Consumers’ Choices Favour Sustainability?

Author

Listed:
  • Irina-Adriana Chiurciu

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Ionela Mițuko Vlad

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Paula Stoicea

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Iuliana Zaharia

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Livia David

    (Faculty of Land Reclamation and Environmental Engineering, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Elena Soare

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Gina Fîntîneru

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Marius Mihai Micu

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Toma Adrian Dinu

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Valentina Constanța Tudor

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

  • Dragoș Ion Smedescu

    (Faculty of Management and Rural Development, University of Agronomic Sciences and Veterinary Medicine of Bucharest, 011464 Bucharest, Romania)

Abstract

The paper highlights the evolution of meat consumption in Romania between 2007 and 2022 based on statistical data retrieved from the National Institute of Statistics and also presents a recent 2024 diagnosis on Romanian meat consumption from field data acquired through a questionnaire survey to which 1002 people gave valid answers. For the average annual meat consumption in Romania it was found that it varies depending on the category: for beef it was a decreasing trend, for pork the trend was slightly increasing, and the consumption of mutton and goat meat had an insignificant variation. The central place in terms of meat consumption was occupied by poultry (34.78%), which had the most obvious increase. The questionnaire reflected that meat consumption is influenced by multiple factors including: age, income level, level of education, origin of meat etc. In the context of climate and geopolitical change, there is an increasing emphasis on finding alternatives for meat. The largest share of respondents to the questionnaire said that they will continue to consume meat, the rest preferring substitutes obtained from vegetables. Our results and the analysis, correlations and approaches done within this paper could serve as a basis for meat consumption patterns in Romania and may ground future marketing policies and sustainable development strategies in the food industry.

Suggested Citation

  • Irina-Adriana Chiurciu & Ionela Mițuko Vlad & Paula Stoicea & Iuliana Zaharia & Livia David & Elena Soare & Gina Fîntîneru & Marius Mihai Micu & Toma Adrian Dinu & Valentina Constanța Tudor & Dragoș I, 2024. "Romanian Meat Consumers’ Choices Favour Sustainability?," Sustainability, MDPI, vol. 16(24), pages 1-21, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:11193-:d:1548417
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    References listed on IDEAS

    as
    1. Daria Loginova & Stefan Mann, 2024. "Is eating meat the new smoking? Exploring the dynamics between meat consumption and education in Switzerland," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 52(1), pages 123-138, June.
    2. Weijun Liu & Zhipeng Hao & Wojciech J. Florkowski & Linhai Wu & Zhengyong Yang, 2022. "Assuring Food Security: Consumers’ Ethical Risk Perception of Meat Substitutes," Agriculture, MDPI, vol. 12(5), pages 1-19, May.
    3. Bonnet, Céline & Coinon, Marine, 2024. "Environmental co-benefits of health policies to reduce meat consumption: A narrative review," Health Policy, Elsevier, vol. 143(C).
    4. António Almeida & Joana Torres & Isilda Rodrigues, 2023. "The Impact of Meat Consumption on Human Health, the Environment and Animal Welfare: Perceptions and Knowledge of Pre-Service Teachers," Societies, MDPI, vol. 13(6), pages 1-20, June.
    5. Paolo C. Colombani & Thomas A. Brunner, 2024. "Feasibility of Meat Loss and Waste Estimates Based on Meat Consumption and Availability," Sustainability, MDPI, vol. 16(1), pages 1-10, January.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Adrian Petre Liptac & Silvius Stanciu, 2024. "The Sheep and Goat Sector in Romania: Economic Perspectives and Development Directions," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 484-490.

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