Research on the Tourism-Promoting Rural Revitalisation Model Based on Grounded Theory: The Case of Shibadong Village in Huayuan County, Hunan Province

In villages with certain foundations and conditions for tourism development, tourism plays an important role in rural revitalisation, and the effect of tourism on promoting rural revitalisation is closely related to its model of tourism development. Taking Shibadong Village in Huayuan County, Hunan Province, as a typical case site, a model of tourism promoting rural revitalisation was constructed through grounded research, and its characteristics were analysed in depth. The study found that at the present stage, tourism in Shibadong Village to promote rural revitalisation belongs to the typical government-led model, in which the government plays a leading role in the initiation and initial development of tourism in Shibadong Village with the participation of cooperatives, villagers, tourism enterprises, and NGOs, which jointly contribute to the development of the countryside. However, with the further development of rural tourism, the drawbacks of the insufficient endogenous power of this model have begun to appear, and gradually changing the role of the government and strengthening the participation of multiple subjects is necessary to promote the sustainable development of rural tourism and enhance the effect of tourism to promote rural revitalisation.