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Comparative Study of Cognitive Differences in Rural Landscapes Based on Eye Movement Experiments

Author

Listed:
  • Yanbo Wang

    (Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China)

  • Kankan Li

    (Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China)

  • Jiaxin Li

    (Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China)

  • Tiange Hao

    (Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China)

  • Zhishu Zhou

    (Department of Landscape Architecture and Art, Northwest A&F University, Xianyang 712100, China)

Abstract

With the booming development of rural tourism, the users of rural environments are gradually becoming more diverse. Both tourists and villagers are the main appreciators of rural landscapes, but the cognitive similarities and differences in rural landscape between the two have not yet been explored. Therefore, taking Wangshang Village, located in Shaanxi Province, China as a case study, this research used a combination of quantitative analysis (eye-tracking technology) and qualitative analysis (semi-structured interviews) to compare and analyze the cognitive similarities and differences of rural landscapes between tourists and villagers. The experimental results showed that the cognitive similarities and differences in rural landscapes between tourists and villagers are mainly reflected in their level of cognition, observation methods, and key elements of focus. The reasons for cognitive differences are due to the different living backgrounds of the two groups of subjects, as well as their varying levels of familiarity, novelty, and personal needs towards rural landscapes. In conclusion, studying the cognitive differences between the two groups of participants, tourists and villagers, can help address the homogenization problem faced by rural landscapes. Meanwhile, the results of this study also provide theoretical guidance and methodological support for rural landscape design.

Suggested Citation

  • Yanbo Wang & Kankan Li & Jiaxin Li & Tiange Hao & Zhishu Zhou, 2024. "Comparative Study of Cognitive Differences in Rural Landscapes Based on Eye Movement Experiments," Land, MDPI, vol. 13(10), pages 1-21, September.
    • Handle: RePEc:gam:jlands:v:13:y:2024:i:10:p:1592-:d:1489349
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    References listed on IDEAS

    as
    1. Rocío Santo-Tomás Muro & Carlota Sáenz de Tejada Granados & Eva J. Rodríguez Romero, 2020. "Green Infrastructures in the Peri-Urban Landscape: Exploring Local Perception of Well-Being through ‘Go-Alongs’ and ‘Semi-Structured Interviews’," Sustainability, MDPI, vol. 12(17), pages 1-26, August.
    2. Qi Yang, 2023. "Research on the Changes in Cultural Landscape of Tourist-Type Traditional Chinese Villages from the Perspective of Cultural Memory: Taking Anzhen Village in Chongqing as an Example," Land, MDPI, vol. 12(4), pages 1-15, April.
    3. Lili Liu & Ruonan Wu & Yuanrong Lou & Pingping Luo & Yan Sun & Bin He & Maochuan Hu & Srikantha Herath, 2023. "Exploring the Comprehensive Evaluation of Sustainable Development in Rural Tourism: A Perspective and Method Based on the AVC Theory," Land, MDPI, vol. 12(7), pages 1-20, July.
    Full references (including those not matched with items on IDEAS)

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