IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i18p8143-d1480377.html
   My bibliography  Save this article

Impact of Households’ Future Orientation and Values on Their Willingness to Install Solar Photovoltaic Systems

Author

Listed:
  • Ridmi Gajanayake

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, John Street, Hawthorn, VIC 3122, Australia)

  • Lester Johnson

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, John Street, Hawthorn, VIC 3122, Australia)

  • Hassan Kalantari Daronkola

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, John Street, Hawthorn, VIC 3122, Australia)

  • Chamila Perera

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, John Street, Hawthorn, VIC 3122, Australia)

Abstract

Solar energy is increasing in popularity as a renewable energy source, which reduces greenhouse gas emissions. Even though many governments promote solar energy by giving various incentives, its adoption rate in households is slow. Psychological factors have been relatively overlooked in solar adoption, despite the importance of social and economic factors. Therefore, the purpose of this study is to investigate how psychological determinants impact households’ willingness to install solar photovoltaic (PV) systems. This study focusses on the future orientation and personal values (biospheric, altruistic, and egoistic values) of households’ and their willingness to install solar PV systems. The research draws from three environmental psychology theories: values orientation theory, value beliefs and norms theory, and the theory of planned behaviour to construct an integrative theoretical model. A survey involving 179 respondents in Australia was conducted and analysed applying the PLS-SEM technique. Findings revealed that future orientation and values are significant predictors of household willingness to install solar PV systems. Further, findings showed that attitude and perceived behavioural control play a significant role in installing solar. The findings will assist policymakers and solar companies in developing lucrative policies and marketing strategies to promote solar PV systems among households.

Suggested Citation

  • Ridmi Gajanayake & Lester Johnson & Hassan Kalantari Daronkola & Chamila Perera, 2024. "Impact of Households’ Future Orientation and Values on Their Willingness to Install Solar Photovoltaic Systems," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:18:p:8143-:d:1480377
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/18/8143/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/18/8143/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Du, Hua & Han, Qi & de Vries, Bauke & Sun, Jun, 2024. "Community solar PV adoption in residential apartment buildings: A case study on influencing factors and incentive measures in Wuhan," Applied Energy, Elsevier, vol. 354(PA).
    2. Nilsson, Andreas & Hansla, André & Heiling, Joakim Malmborg & Bergstad, Cecilia Jakobsson & Martinsson, Johan, 2016. "Public acceptability towards environmental policy measures: Value-matching appeals," Environmental Science & Policy, Elsevier, vol. 61(C), pages 176-184.
    3. Best, Rohan & Burke, Paul J. & Nishitateno, Shuhei, 2019. "Evaluating the effectiveness of Australia's Small-scale Renewable Energy Scheme for rooftop solar," Energy Economics, Elsevier, vol. 84(C).
    4. Pi-Chuan Sun & Hsueh-Mei Wang & Hsien-Long Huang & Chien-Wei Ho, 2020. "Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives," Energy & Environment, , vol. 31(1), pages 21-39, February.
    5. Ojea, Elena & Loureiro, Maria L., 2007. "Altruistic, egoistic and biospheric values in willingness to pay (WTP) for wildlife," Ecological Economics, Elsevier, vol. 63(4), pages 807-814, September.
    6. Marek Angowski & Tomasz Kijek & Marcin Lipowski & Ilona Bondos, 2021. "Factors Affecting the Adoption of Photovoltaic Systems in Rural Areas of Poland," Energies, MDPI, vol. 14(17), pages 1-14, August.
    7. Abrahamse, Wokje & Steg, Linda, 2009. "How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings?," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 711-720, October.
    8. Perlaviciute, G. & Steg, L., 2015. "The influence of values on evaluations of energy alternatives," Renewable Energy, Elsevier, vol. 77(C), pages 259-267.
    9. Lundheim, Sigurd Hilmo & Vesely, Stepan & Nayum, Alim & Klöckner, Christian A., 2021. "From vague interest to strong intentions to install solar panels on private homes in the North – An analysis of psychological drivers," Renewable Energy, Elsevier, vol. 165(P1), pages 455-463.
    10. Korcaj, Liridon & Hahnel, Ulf J.J. & Spada, Hans, 2015. "Intentions to adopt photovoltaic systems depend on homeowners' expected personal gains and behavior of peers," Renewable Energy, Elsevier, vol. 75(C), pages 407-415.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fouladvand, Javanshir & Aranguren Rojas, Maria & Hoppe, Thomas & Ghorbani, Amineh, 2022. "Simulating thermal energy community formation: Institutional enablers outplaying technological choice," Applied Energy, Elsevier, vol. 306(PA).
    2. Nguyen, The Ninh & Lobo, Antonio & Greenland, Steven, 2016. "Pro-environmental purchase behaviour: The role of consumers' biospheric values," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 98-108.
    3. Goda Perlaviciute & Linda Steg & Nadja Contzen & Sabine Roeser & Nicole Huijts, 2018. "Emotional Responses to Energy Projects: Insights for Responsible Decision Making in a Sustainable Energy Transition," Sustainability, MDPI, vol. 10(7), pages 1-12, July.
    4. Olawale Fatoki, 2022. "Determinants of Intention to Purchase Photovoltaic Panel System: An Integration of Technology Acceptance Model and Theory of Planned Behaviour," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 432-440, May.
    5. Paul Simshauser & Tim Nelson & Joel Gilmore, 2022. "The sunshine state: implications from mass rooftop solar PV take-up rates in Queensland," Working Papers EPRG2219, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    6. Zhang, Nan & Hwang, Bon-Gang & Lu, Yujie & Ngo, Jasmine, 2022. "A Behavior theory integrated ANN analytical approach for understanding households adoption decisions of residential photovoltaic (RPV) system," Technology in Society, Elsevier, vol. 70(C).
    7. Elena Druică & Rodica Ianole-Călin & Andreea-Ionela Puiu, 2023. "When Less Is More: Understanding the Adoption of a Minimalist Lifestyle Using the Theory of Planned Behavior," Mathematics, MDPI, vol. 11(3), pages 1-18, January.
    8. Bhardwaj, Seema & Sreen, Naman & Das, Manish & Chitnis, Asmita & Kumar, Sushant, 2023. "Product specific values and personal values together better explains green purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    9. Wenjie Li & Jiaolan Zhu & Yongchang Li & Yaning Li & Zhikun Ding, 2024. "Determinants of Solar Photovoltaic Adoption Intention among Households: A Meta-Analysis," Sustainability, MDPI, vol. 16(18), pages 1-18, September.
    10. Nada Jabbour Al Maalouf & Elie Sayegh & Diala Inati & Nada Sarkis, 2024. "Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions," Sustainability, MDPI, vol. 16(20), pages 1-22, October.
    11. Esplin, Ryan & Nelson, Tim, 2022. "Redirecting solar feed in tariffs to residential battery storage: Would it be worth it?," Economic Analysis and Policy, Elsevier, vol. 73(C), pages 373-389.
    12. Zander, Kerstin K., 2020. "Unrealised opportunities for residential solar panels in Australia," Energy Policy, Elsevier, vol. 142(C).
    13. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    14. Strazzera, Elisabetta & Meleddu, Daniela & Contu, Davide & Fornara, Ferdinando, 2024. "Willingness to pay for innovative heating/cooling systems: A comprehensive appraisal of drivers and barriers to adoption in Ireland and Italy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 192(C).
    15. Fabian Scheller & Soren Graupner & James Edwards & Jann Weinand & Thomas Bruckner, 2021. "Active peer effects in residential photovoltaic adoption: evidence on impact drivers among potential and current adopters in Germany," Papers 2105.00796, arXiv.org.
    16. Morgane Innocent & Agnès François-Lecompte & Nolwenn Roudaut, 2020. "Comparison of human versus technological support to reduce domestic electricity consumption in France," Post-Print hal-02450849, HAL.
    17. Frings, Oliver & Abildtrup, Jens & Montagné-Huck, Claire & Gorel, Salomé & Stenger, Anne, 2023. "Do individual PES buyers care about additionality and free-riding? A choice experiment," Ecological Economics, Elsevier, vol. 213(C).
    18. Liu, Chang & Lin, Boqiang, 2020. "Is increasing-block electricity pricing effectively carried out in China? A case study in Shanghai and Shenzhen," Energy Policy, Elsevier, vol. 138(C).
    19. Zhihui Wang & Liangzhen Nie & Eila Jeronen & Lihua Xu & Meiai Chen, 2023. "Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
    20. Chun-Hsi Vivian Chen & Yu-Cheng Chen, 2021. "Assessment of Enhancing Employee Engagement in Energy-Saving Behavior at Workplace: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-18, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:18:p:8143-:d:1480377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.