IDEAS home Printed from https://ideas.repec.org/a/eee/renene/v165y2021ip1p455-463.html
   My bibliography  Save this article

From vague interest to strong intentions to install solar panels on private homes in the North – An analysis of psychological drivers

Author

Listed:
  • Lundheim, Sigurd Hilmo
  • Vesely, Stepan
  • Nayum, Alim
  • Klöckner, Christian A.

Abstract

Solar panels have not seen the same widespread adoption in the Nordic countries as in the rest of Europe. The aim of the paper is to investigate how house owners that have already expressed some interest in solar panels form an intention to become pilot customers in an innovative scheme to install solar panels. The main theoretical perspective for the analysis is the Theory of Planned Behaviour, expanded by descriptive norms and innovativeness as a personality trait. The data was collected using an online survey, and data from 577 participants was analysed. The sample consists of individuals that took an active step towards installing solar panels on their residence by responding to a call from a local energy provider. The results show that perceived behavioural control has the biggest influence on intention. Moreover, being innovative influences intention positively while being sceptical to innovation has a negative effect. Attitudes, however, have only marginally significant impact on intention in this target group. The results from this paper can provide suggestions for shaping pro-solar panel messages toward the target group of people positive to solar panels but not yet decided to install.

Suggested Citation

  • Lundheim, Sigurd Hilmo & Vesely, Stepan & Nayum, Alim & Klöckner, Christian A., 2021. "From vague interest to strong intentions to install solar panels on private homes in the North – An analysis of psychological drivers," Renewable Energy, Elsevier, vol. 165(P1), pages 455-463.
    • Handle: RePEc:eee:renene:v:165:y:2021:i:p1:p:455-463
    DOI: 10.1016/j.renene.2020.11.034
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0960148120317754
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.renene.2020.11.034?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Parkins, John R. & Rollins, Curtis & Anders, Sven & Comeau, Louise, 2018. "Predicting intention to adopt solar technology in Canada: The role of knowledge, public engagement, and visibility," Energy Policy, Elsevier, vol. 114(C), pages 114-122.
    2. Crago, Christine & Chernyakhovskiy, Ilya, 2014. "Solar PV Technology Adoption in the United States: An Empirical Investigation of State Policy Effectiveness," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169939, Agricultural and Applied Economics Association.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Mohamed, Moataz & Higgins, Chris & Ferguson, Mark & Kanaroglou, Pavlos, 2016. "Identifying and characterizing potential electric vehicle adopters in Canada: A two-stage modelling approach," Transport Policy, Elsevier, vol. 52(C), pages 100-112.
    5. Elgaaied-Gambier, Leila & Monnot, Elisa & Reniou, Fanny, 2018. "Using descriptive norm appeals effectively to promote green behavior," Journal of Business Research, Elsevier, vol. 82(C), pages 179-191.
    6. Best, Rohan & Burke, Paul J., 2018. "Adoption of solar and wind energy: The roles of carbon pricing and aggregate policy support," Energy Policy, Elsevier, vol. 118(C), pages 404-417.
    7. Palm, Jenny, 2018. "Household installation of solar panels – Motives and barriers in a 10-year perspective," Energy Policy, Elsevier, vol. 113(C), pages 1-8.
    8. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jianwen Zhang & Jacob Cherian & Yawar Abbas Sandhu & Jawad Abbas & Laura Mariana Cismas & Constantin Viorel Negrut & Lucia Negrut, 2022. "Presumption of Green Electronic Appliances Purchase Intention: The Mediating Role of Personal Moral Norms," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
    2. Ridmi Gajanayake & Lester Johnson & Hassan Kalantari Daronkola & Chamila Perera, 2024. "Impact of Households’ Future Orientation and Values on Their Willingness to Install Solar Photovoltaic Systems," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    3. Xiaohang Wu & Hasan Dinçer & Serhat Yüksel, 2022. "Analysis of crowdfunding platforms for microgrid project investors via a q-rung orthopair fuzzy hybrid decision-making approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-22, December.
    4. Uz, Dilek & Mamkhezri, Jamal, 2024. "Household willingness to pay for various attributes of residential solar panels: Evidence from a discrete choice experiment," Energy Economics, Elsevier, vol. 130(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alipour, M. & Salim, H. & Stewart, Rodney A. & Sahin, Oz, 2020. "Predictors, taxonomy of predictors, and correlations of predictors with the decision behaviour of residential solar photovoltaics adoption: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 123(C).
    2. Zhang, Nan & Hwang, Bon-Gang & Lu, Yujie & Ngo, Jasmine, 2022. "A Behavior theory integrated ANN analytical approach for understanding households adoption decisions of residential photovoltaic (RPV) system," Technology in Society, Elsevier, vol. 70(C).
    3. Qin, Yong & Xu, Zeshui & Wang, Xinxin & Škare, Marinko, 2022. "Green energy adoption and its determinants: A bibliometric analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 153(C).
    4. Kowalska-Pyzalska, Anna & Maciejowska, Katarzyna & Suszczyński, Karol & Sznajd-Weron, Katarzyna & Weron, Rafał, 2014. "Turning green: Agent-based modeling of the adoption of dynamic electricity tariffs," Energy Policy, Elsevier, vol. 72(C), pages 164-174.
    5. Woo, JongRoul & Moon, Sungho & Choi, Hyunhong, 2022. "Economic value and acceptability of advanced solar power systems for multi-unit residential buildings: The case of South Korea," Applied Energy, Elsevier, vol. 324(C).
    6. Thipnapa Huansuriya & Kris Ariyabuddhiphongs, 2023. "Predicting Residential Photovoltaic Adoption Intention of Potential Prosumers in Thailand: A Theory of Planned Behavior Model," Energies, MDPI, vol. 16(17), pages 1-20, August.
    7. Emily Schulte & Fabian Scheller & Wilmer Pasut & Thomas Bruckner, 2021. "Product traits, decision-makers, and household low-carbon technology adoptions: moving beyond single empirical studies," Papers 2112.11867, arXiv.org.
    8. Fabian Scheller & Isabel Doser & Emily Schulte & Simon Johanning & Russell McKenna & Thomas Bruckner, 2021. "Stakeholder dynamics in residential solar energy adoption: findings from focus group discussions in Germany," Papers 2104.14240, arXiv.org.
    9. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2019. "Perceived Value and Customer Adoption of Electric and Hybrid Vehicles," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    10. Rongqiu Song & Dimitris Potoglou, 2020. "Are Existing Battery Electric Vehicles Adoption Studies Able to Inform Policy? A Review for Policymakers," Sustainability, MDPI, vol. 12(16), pages 1-20, August.
    11. Ang, James B. & Fredriksson, Per G. & Sharma, Swati, 2020. "Individualism and the adoption of clean energy technology," Resource and Energy Economics, Elsevier, vol. 61(C).
    12. Bashiri, Ali & Alizadeh, Sasan H., 2018. "The analysis of demographics, environmental and knowledge factors affecting prospective residential PV system adoption: A study in Tehran," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P2), pages 3131-3139.
    13. Lee, Stacy H.N. & Chow, Pui-Sze, 2020. "Investigating consumer attitudes and intentions toward online fashion renting retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    14. Nurwidiana Nurwidiana & Bertha Maya Sopha & Adhika Widyaparaga, 2022. "Simulating Socio-Technical Transitions of Photovoltaics Using Empirically Based Hybrid Simulation-Optimization Approach," Sustainability, MDPI, vol. 14(9), pages 1-25, April.
    15. Cem Keskin & M. Pınar Mengüç, 2018. "On Occupant Behavior and Innovation Studies Towards High Performance Buildings: A Transdisciplinary Approach," Sustainability, MDPI, vol. 10(10), pages 1-33, October.
    16. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    17. Girod, Bastien & Mayer, Sebastian & Nägele, Florian, 2017. "Economic versus belief-based models: Shedding light on the adoption of novel green technologies," Energy Policy, Elsevier, vol. 101(C), pages 415-426.
    18. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    19. Ha Junsheng & Muhammad Mehedi Masud & Rulia Akhtar & Md. Sohel Rana, 2020. "The Mediating Role of Employees’ Green Motivation between Exploratory Factors and Green Behaviour in the Malaysian Food Industry," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
    20. Emily Schulte & Fabian Scheller & Daniel Sloot & Thomas Bruckner, 2021. "A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance," Papers 2112.12464, arXiv.org.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:renene:v:165:y:2021:i:p1:p:455-463. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/renewable-energy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.