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Exploring Differences in Green Innovation among Countries with Individualistic and Collectivist Cultural Orientations

Author

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  • Alona Sova

    (Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia
    These authors contributed equally to this work.)

  • Maja Rožman

    (Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia
    These authors contributed equally to this work.)

  • Romana Korez Vide

    (Faculty of Economics and Business, University of Maribor, Razlagova 14, 2000 Maribor, Slovenia
    These authors contributed equally to this work.)

Abstract

In this paper, we explore the extent to which individualistic and collectivist national cultural orientations are essential for green innovation. In this context, we also examine the extent of green innovation in countries at different levels of socioeconomic development. All data were collected for the latest available year (2020). This research was carried out on a sample of 60 selected countries, using parametric tests to identify statistically significant differences between variables and descriptive statistics to examine statistically significant differences in-depth. The results show that, on average, countries with prevailing individualistic cultural orientations and high levels of socioeconomic development perform better in green innovation than countries with prevailing collectivist cultural orientations. On average, countries with a prevailing individualistic cultural orientation scored moderate on green innovation, while countries with a prevailing collectivist orientation scored low. However, the level of socioeconomic development, including designing and implementing green policies, was recognized as essential to green innovation in both national cultures with prevailing individualistic orientations and national cultures with prevailing collectivist orientations.

Suggested Citation

  • Alona Sova & Maja Rožman & Romana Korez Vide, 2024. "Exploring Differences in Green Innovation among Countries with Individualistic and Collectivist Cultural Orientations," Sustainability, MDPI, vol. 16(17), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7685-:d:1471271
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    Cited by:

    1. Khanh Huy Nguyen & Mai Dong Tran, 2025. "How Minimalism Drives Green Purchase Intention in Collectivist Cultures," Sustainability, MDPI, vol. 17(1), pages 1-23, January.

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