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Digital Transformation of Enterprises to Enhance Sustainability: How Does the Reputation of Digital Applications Influence the Attributes of E-Commerce

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  • Muhammad Asif Zaheer

    (University Institute of Management Sciences, PMAS-Arid Agriculture University Rawalpindi, Rawalpindi 44000, Pakistan
    Faculty of Economics, Department of Management and Law, University of Rome Tor Vergata, Via Columbia 02, 00133 Rome, Italy)

  • Temoor Anjum

    (University Institute of Management Sciences, PMAS-Arid Agriculture University Rawalpindi, Rawalpindi 44000, Pakistan)

  • Julián Andrés Díaz Tautiva

    (Departamento de Ciencias Económicas y Administrativas-Ingeniería Comercial, Facultad de Ciencias Jurídicas, Económicas y Administrativas, Universidad Católica de Temuco, Temuco 4813302, Chile)

  • Petra Heidler

    (Institute International Trade and Sustainable Economy, IMC University of Applied Sciences Krems, 3500 Krems, Austria)

Abstract

Driven by the increase in mobile applications, this study tests a conceptual model which links antecedents of Food delivery applications (FDApps) and their effect on electronic trust (eTrust) and electronic loyalty (eLoyal). By adopting a quantitative approach, we employed a self-administered questionnaire distributed among 501 regular users of FDApps. Partial least squares path modeling was used to test seven hypotheses including direct, moderating, and mediating effects. The findings reveal that eTrust significantly contributes to fostering eLoyal. Additionally, eTrust mediates the relationships between electronic privacy (ePriv), electronic security (eSec), electronic payment (ePay), usability (ULY), electronic innovativeness (eInnov), and eLoyal. Moreover, reputation (RTN) has a positive moderating effect on the relationship between eTrust and eLoyal. The research explores the core elements linked to FDApps, with the goal of improving their business and marketing strategies while increasing consumer satisfaction, thereby boosting repurchase intentions. Therefore, it provides FDApps with insights on the required elements linked to a higher eLoyal.

Suggested Citation

  • Muhammad Asif Zaheer & Temoor Anjum & Julián Andrés Díaz Tautiva & Petra Heidler, 2024. "Digital Transformation of Enterprises to Enhance Sustainability: How Does the Reputation of Digital Applications Influence the Attributes of E-Commerce," Sustainability, MDPI, vol. 16(17), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7365-:d:1464889
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    References listed on IDEAS

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    1. Fernández-Bonilla, Fernando & Gijón, Covadonga & De la Vega, Bárbara, 2022. "E-commerce in Spain: Determining factors and the importance of the e-trust," Telecommunications Policy, Elsevier, vol. 46(1).
    2. Kim, Hyejeong & Niehm, Linda S., 2009. "The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing," Journal of Interactive Marketing, Elsevier, vol. 23(3), pages 221-233.
    3. Kim, Jiyoung & Jin, Byoungho & Swinney, Jane L., 2009. "The role of etail quality, e-satisfaction and e-trust in online loyalty development process," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 239-247.
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