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Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia

Author

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  • Dwiesty Dyah Utami
  • Wawan Dhewanto
  • Yuliani Dwi Lestari

Abstract

This study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.

Suggested Citation

  • Dwiesty Dyah Utami & Wawan Dhewanto & Yuliani Dwi Lestari, 2023. "Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia," Cogent Business & Management, Taylor & Francis Journals, vol. 10(1), pages 2180845-218, December.
    • Handle: RePEc:taf:oabmxx:v:10:y:2023:i:1:p:2180845
    DOI: 10.1080/23311975.2023.2180845
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    Cited by:

    1. Krzysztof Widawski & Alicja Krzemińska & Anna Zaręba & Anna Dzikowska, 2023. "A Sustainable Approach to Tourism Development in Rural Areas: The Example of Poland," Agriculture, MDPI, vol. 13(10), pages 1-24, October.
    2. Chenxi Li & Yingying Fang & Yizhong Wang & Yue Xu & Zhihong Zong & Yi Yang & Chennian Wang & Zhuoping Ou & Min Wang, 2024. "How can tourism help to revitalize the countryside? Content analysis based on the case of tourism enabling rural revitalization," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 20333-20354, August.
    3. Feri Ferdian & Mohd Salehuddin Mohd Zahari & Youmil Abrian & Nidia Wulansari & Hendri Azwar & Arif Adrian & Trisna Putra & Dwi Pratiwi Wulandari & Hijriyantomi Suyuthie & Pasaribu Pasaribu & Dessi Sus, 2024. "Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia," Sustainability, MDPI, vol. 16(14), pages 1-18, July.

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