Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China
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- Hamilton, Mitchell & Kaltcheva, Velitchka D. & Rohm, Andrew J., 2016. "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 121-133.
- Yunhua Xiao, 2019. "Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(2), pages 42-54, April.
- Huang, Lijuan & Mou, Jian & See-To, Eric W.K. & Kim, Jongki, 2019. "Consumer perceived value preferences for mobile marketing in China: A mixed method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 70-86.
- Robert Jeyakumar Nathan & Vijay Victor & Melanie Tan & Maria Fekete-Farkas, 2020. "Tourists’ use of Airbnb app for visiting a historical city," Information Technology & Tourism, Springer, vol. 22(2), pages 217-242, June.
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Keywords
tourist attractions; new media; tourism online service; evaluation indicator system; Yangzhou City;All these keywords.
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