Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
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DOI: 10.1515/mmcks-2017-0012
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References listed on IDEAS
- Salim Azar & Joana César Machado & Leonor Vacas-De-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Post-Print hal-03065869, HAL.
- Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J., 2016. "The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 27-41.
- Hamilton, Mitchell & Kaltcheva, Velitchka D. & Rohm, Andrew J., 2016. "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 121-133.
- Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
- Linda Gonzalez Lafaysse & Catherine Madrid, 2016. "Facebook and sustainable development: a case study of a French supermarket chain," Post-Print hal-03259514, HAL.
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Keywords
intercultural marketing; national culture; cultural forms; social media; Facebook;All these keywords.
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