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Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat

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  • Yunhua Xiao

    (School of Finances and Economics, Jiangxi University of Technology, Nanchang, China)

Abstract

With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is established by analyzing the mobile internet mainstream technology and its application in tourism marketing. In this article, the architecture of the marketing system uses the MVC pattern with a three-tier distributed structure and the logic layer of the system uses a construction of JavaBean and EJB. The article also builds a WeChat marketing model based on MM-TIP. The result of research provides some reference for constructing tourism marketing platform based on mobile internet.

Suggested Citation

  • Yunhua Xiao, 2019. "Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(2), pages 42-54, April.
    • Handle: RePEc:igg:jeco00:v:17:y:2019:i:2:p:42-54
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    Cited by:

    1. Peng Ye & Yuping Liu, 2023. "Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China," Sustainability, MDPI, vol. 15(9), pages 1-16, April.

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