IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i6p5182-d1097578.html
   My bibliography  Save this article

Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective

Author

Listed:
  • Alvaro Dias

    (Business Research Unit and Iscte—Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisbon, Portugal)

  • Bruno Sousa

    (IPCA-Polytechnic Institute of Cávado and Ave, 4750-810 Barcelos, Portugal
    CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2411-901 Leiria, Portugal)

  • Vasco Santos

    (CiTUR—Centre for Tourism Research, Development and Innovation, Polytechnic of Leiria, 2411-901 Leiria, Portugal
    ISLA Santarém, 2000-241 Santarém, Portugal
    Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Universidade de Aveiro, 3810-193 Aveiro, Portugal)

  • Paulo Ramos

    (CBQF School of Biotechnology, The Portuguese Catholic University, 1649-023 Lisboa, Portugal
    COMEGI, Universidade Lusíada do Porto, 4100-346 Porto, Portugal)

  • Arlindo Madeira

    (Tourism and Hospitality Management School, Universidade Europeia, 1500-210 Lisbon, Portugal
    ESCAD—School of Science and Administration, 1950-396 Lisbon, Portugal)

Abstract

The research on tourism is constant and unending; food and wine tourism research still represents a small part inside this wider field. Wine tourism and events are critical for sustainable development of rural areas. In this context, the emotional bond between the wine tourists the regions and the producers that they visit is created, not just through the wine as a product, but also through a set of hedonic features that are present in the visit and tasting experience. To reach the research objectives, a quantitative methodology was chosen. For this research a questionnaire was used and completed by wine cellar visitors and distributed to wine tourism facilities. An online questionnaire was applied in wine and wine tourism social network groups. To test the hypothesis, a structural equation modelling (SEM) was used has well as an importance–performance matrix analysis (IPMA) was also used for further exploration of the results. Results reveal that brand love and wine involvement are positively related to emotional satisfaction, evaluative satisfaction, and word-of-mouth (WOM) intention. Regarding the two dimensions of satisfaction (emotional and evaluative), only the second revealed a direct and indirect positive effect on WOM. From an interdisciplinary point of view, this paper presents insights for niche marketing (i.e., wine tourism, segmentation and brand management) and for local and sustainable development. Lastly, the research limitations and suggestions for future research are presented.

Suggested Citation

  • Alvaro Dias & Bruno Sousa & Vasco Santos & Paulo Ramos & Arlindo Madeira, 2023. "Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective," Sustainability, MDPI, vol. 15(6), pages 1-12, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5182-:d:1097578
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/6/5182/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/6/5182/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Konstantakopoulou, Ioanna, 2022. "Does health quality affect tourism? Evidence from system GMM estimates," Economic Analysis and Policy, Elsevier, vol. 73(C), pages 425-440.
    2. Álvaro Dias & Graça M. Silva, 2021. "Willingness to Stay of Tourism Lifestyle Entrepreneurs: A Configurational Perspective," Sustainability, MDPI, vol. 13(24), pages 1-16, December.
    3. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    4. Fernandes, Teresa & Pinto, Teresa, 2019. "Relationship quality determinants and outcomes in retail banking services: The role of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 30-41.
    5. F. J. Cristófol & Gorka Zamarreño Aramendia & Jordi de-San-Eugenio-Vela, 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    6. Igor Trišić & Snežana Štetić & Donatella Privitera & Adrian Nedelcu, 2019. "Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
    7. Barbara Carroll & Aaron Ahuvia, 2006. "Some antecedents and outcomes of brand love," Marketing Letters, Springer, vol. 17(2), pages 79-89, April.
    8. Verma, Sanjeev & Yadav, Neha, 2021. "Past, Present, and Future of Electronic Word of Mouth (EWOM)," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 111-128.
    9. Marta Maria Montella, 2017. "Wine Tourism and Sustainability: A Review," Sustainability, MDPI, vol. 9(1), pages 1-11, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sara Sousa & Elisabete Correia & Clara Viseu, 2024. "Exploring Portuguese Consumers’ Behavior Regarding Sustainable Wine: An Application of the Theory of Planned Behavior," Sustainability, MDPI, vol. 16(20), pages 1-22, October.
    2. Gonzalo Díaz-Meneses & Maica Amador-Marrero, 2023. "The Experiential Wine Tourist’s Model: The Case of Gran Canaria Wine Cellar Establishments," Sustainability, MDPI, vol. 15(19), pages 1-20, October.
    3. Marko Šostar & Vladimir Ristanović, 2023. "Assessment of Influencing Factors on Consumer Behavior Using the AHP Model," Sustainability, MDPI, vol. 15(13), pages 1-24, June.
    4. Gvantsa Sekhniashvili & Zoltán Bujdosó, 2023. "Developing a Wine Tourism Destination Image Measurement Scale," Sustainability, MDPI, vol. 15(11), pages 1-13, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia & Elena Ruiz-Romero de la Cruz, 2020. "Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    2. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    3. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    4. Sehrash Siddique & Amer Rajput, 2022. "Self-expressiveness and hedonic brand affect brand love through brand jealousy," Future Business Journal, Springer, vol. 8(1), pages 1-13, December.
    5. Harun, Ahasan & Rokonuzzaman, Md, 2021. "Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    6. Laee Choi & MiRan Kim & He-Boong Kwon, 2022. "Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 150-166, March.
    7. Muhammad Junaid & Khalid Hussain & Abdul Basit & Fujun Hou, 2020. "Nature of brand love: examining its variable effect on engagement and well-being," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 284-299, May.
    8. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    9. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    10. Ashish Kumar & Muskaan Arora & Monika Saini, 2023. "Influence of mathematics on the academic performance of mechanical engineering students: a PLS-SEM approach," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(1), pages 367-376, February.
    11. Keen, Christian & Lescop, Denis & Sanchez-Famoso, Valeriano, 2022. "Does coopetition support SMEs in turbulent contexts?," Economics Letters, Elsevier, vol. 218(C).
    12. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).
    13. Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    14. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    15. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    16. Salgado, Stéphane & Hemonnet-Goujot, Aurelie & Henard, David H. & de Barnier, Virginie, 2020. "The dynamics of innovation contest experience: An integrated framework from the customer’s perspective," Journal of Business Research, Elsevier, vol. 117(C), pages 29-43.
    17. José Roberto Frega & Alex Antonio Ferraresi & Carlos Olavo Quandt & Claudimar Pereira da Veiga, 2018. "Relationships Among Knowledge Management, Organisational Innovativeness and Performance: Covariance-Based Versus Partial Least-Squares Structural Equation Modelling," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-19, March.
    18. Rodríguez-López, María Eugenia & Higueras-Castillo, Elena & Rojas-Lamorena, Álvaro J. & Alcántara-Pilar, Juan Miguel, 2024. "The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    19. Muhammad Qamar Zia & Tobias M. Huning & Muhammad Sufyan Ramish & Muhammad Naveed & Shiraz Ahmed, 2024. "The impact of psychological empowerment on innovative work behavior: a moderated mediation model of informal learning and proactive behavior," Review of Managerial Science, Springer, vol. 18(12), pages 3695-3716, December.
    20. Martina Arsić & Aleksandra Vujko & Miroslav Knežević, 2024. "Development Perspectives on Wellness and Spa Tourism in the Context of Tourism Business Sustainability," Sustainability, MDPI, vol. 16(20), pages 1-20, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5182-:d:1097578. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.