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Smartphones as a Platform for Tourism Management Dynamics during Pandemics: A Case Study of the Shiraz Metropolis, Iran

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  • Hadigheh Morabi Jouybari

    (Department of Regional Economics and Rural Development, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

  • Amir Ghorbani

    (Department of Tourism, Faculty of Geographical Sciences and Planning, University of Isfahan, Isfahan 81746-73441, Iran)

  • Hossein Mousazadeh

    (Department of Regional Science, Faculty of Science, Eötvös Loránd University, 1053 Budapest, Hungary)

  • Azadeh Golafshan

    (Department of Communication and Journalism, College of Arts and Social Sciences, Osmania University, Hyderabad 500007, India)

  • Farahnaz Akbarzadeh Almani

    (Department of Tourism Management, Budapest Business School, University of Applied Sciences, 1149 Budapest, Hungary)

  • Dávid Lóránt Dénes

    (Institute for Rural Development and Sustainable Economy, Department for Rural and Regional Development, MATE Szent István Campus, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
    Faculty of Economics and Business, John von Neumann University, 6000 Kecskemét, Hungary)

  • Ritter Krisztián

    (Institute for Rural Development and Sustainable Economy, Department for Rural and Regional Development, MATE Szent István Campus, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

Abstract

During the past three years and with the spread of the pandemic, smartphones were the most important communication bridge between tourists and organizations; now more than ever, they are intertwined with the lives of tourists and destination management organizations. Although much research has been conducted in this field, the investigation of the effects of the pandemic on the technology and functionality of smartphones is one of the topics that has been less discussed. Therefore, the current research was conducted to determine the role of smartphones in tourism management dynamics during the pandemic. The research method was qualitative (content analysis, theme analysis), and 32 people participated in the interview process as a statistical sample. Then, the oral interviews were transcribed, and a thematic analysis was performed. For the analysis of the interviews, MAXQDA 2020 software was used. The results of the research indicate that smartphones were one of the most important platforms for tourism management dynamics during the pandemic, and in the event of a pandemic in the future, they can help contain the destruction to a great extent in their current position.

Suggested Citation

  • Hadigheh Morabi Jouybari & Amir Ghorbani & Hossein Mousazadeh & Azadeh Golafshan & Farahnaz Akbarzadeh Almani & Dávid Lóránt Dénes & Ritter Krisztián, 2023. "Smartphones as a Platform for Tourism Management Dynamics during Pandemics: A Case Study of the Shiraz Metropolis, Iran," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4051-:d:1078007
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    References listed on IDEAS

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    2. Tamara Gajić & Alireza Ranjbaran & Dragan Vukolić & Jovan Bugarčić & Ana Spasojević & Jelena Đorđević Boljanović & Duško Vujačić & Marija Mandarić & Marija Kostić & Dejan Sekulić & Marina Bugarčić & B, 2024. "Tourists’ Willingness to Adopt AI in Hospitality—Assumption of Sustainability in Developing Countries," Sustainability, MDPI, vol. 16(9), pages 1-25, April.
    3. Amir Ghorbani & Ali Zangiabadi & Hossein Mousazadeh & Farahnaz Akbarzadeh Almani & Kai Zhu & Lóránt Dénes Dávid, 2023. "Travel to Mars-like Places on Earth: A New Branch of Sustainable Ecotourism in Lut Desert World Heritage Site, Iran," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    4. Amir Ghorbani & Hossein Mousazadeh & Farahnaz Akbarzadeh Almani & Masoud Lajevardi & Mohammad Reza Hamidizadeh & Mehrdad Orouei & Kai Zhu & Lóránt Dénes Dávid, 2023. "Reconceptualizing Customer Perceived Value in Hotel Management in Turbulent Times: A Case Study of Isfahan Metropolis Five-Star Hotels during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(8), pages 1-19, April.

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