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The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review

Author

Listed:
  • Lyndsay Mesjar

    (School of Creative and Cultural Business, Robert Gordon University, Aberdeen AB10 7QG, UK)

  • Karen Cross

    (School of Creative and Cultural Business, Robert Gordon University, Aberdeen AB10 7QG, UK)

  • Yang Jiang

    (School of Computing, Robert Gordon University, Aberdeen AB10 7QB, UK)

  • Josie Steed

    (Gray’s School of Art, Robert Gordon University, Aberdeen AB10 7QD, UK)

Abstract

Fashion industry emissions, resource use, and waste are attracting increasing consumer and government attention, with broad agreement that a new approach is required along the supply chain. Following the COVID-19 pandemic, a move to digitalisation facilitated an accelerating interest in digital applications, including immersive technologies such as augmented and virtual reality. This systematic literature review explores the intersecting topics of fashion, immersive technologies, and sustainability to determine the trends, examine the solutions offered, and discuss the implications of immersive technologies for sustainability. Four resources were consulted (Scholar, SCOPUS, WOS, and ProQuest), resulting in 74 articles for the review. Grey literature was included due to the currency of the topic and gaps in the available academic literature. The findings highlight immersive technology uses in the fashion industry, which are part of a move towards sustainability. These technologies are used to reduce online returns, educate consumers, reduce waste in design and manufacture, and remove the need for physical items. However, issues include high energy costs, consumer reluctance, and skill shortages. Results suggest future research and industry discussions should focus on empirical studies to measure the sustainability impact of immersive technologies, monitor technology diffusion and uptake, and measure the industry skills gap.

Suggested Citation

  • Lyndsay Mesjar & Karen Cross & Yang Jiang & Josie Steed, 2023. "The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3761-:d:1072802
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    References listed on IDEAS

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    1. Haeun Bang & Jin Su, 2022. "Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes," Sustainability, MDPI, vol. 14(3), pages 1-16, January.
    2. Shuai Yang & Yiping Song & Siliang Tong, 2017. "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review," Sustainability, MDPI, vol. 9(7), pages 1-19, July.
    3. Yawen Fu & Hui’e Liang, 2022. "Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins," Sustainability, MDPI, vol. 14(13), pages 1-14, June.
    4. Fiona Charnley & Fabienne Knecht & Helge Muenkel & Diana Pletosu & Victoria Rickard & Chiara Sambonet & Martina Schneider & Chunli Zhang, 2022. "Can Digital Technologies Increase Consumer Acceptance of Circular Business Models? The Case of Second Hand Fashion," Sustainability, MDPI, vol. 14(8), pages 1-21, April.
    5. Ho-Ting Yeung & Tsan-Ming Choi & Chun-Hung Chiu, 2010. "Innovative Mass Customization in the Fashion Industry," International Handbooks on Information Systems, in: T. C. Edwin Cheng & Tsan-Ming Choi (ed.), Innovative Quick Response Programs in Logistics and Supply Chain Management, pages 423-454, Springer.
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    7. Eko Harry Pratisto & Nik Thompson & Vidyasagar Potdar, 2022. "Immersive technologies for tourism: a systematic review," Information Technology & Tourism, Springer, vol. 24(2), pages 181-219, June.
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