IDEAS home Printed from https://ideas.repec.org/h/spr/ihichp/978-3-642-04313-0_21.html
   My bibliography  Save this book chapter

Innovative Mass Customization in the Fashion Industry

In: Innovative Quick Response Programs in Logistics and Supply Chain Management

Author

Listed:
  • Ho-Ting Yeung
  • Tsan-Ming Choi
  • Chun-Hung Chiu

    (The Hong Kong Polytechnic University)

Abstract

Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.

Suggested Citation

  • Ho-Ting Yeung & Tsan-Ming Choi & Chun-Hung Chiu, 2010. "Innovative Mass Customization in the Fashion Industry," International Handbooks on Information Systems, in: T. C. Edwin Cheng & Tsan-Ming Choi (ed.), Innovative Quick Response Programs in Logistics and Supply Chain Management, pages 423-454, Springer.
    • Handle: RePEc:spr:ihichp:978-3-642-04313-0_21
    DOI: 10.1007/978-3-642-04313-0_21
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jens K. Perret & Katharina Schuck & Carolin Hitzegrad, 2022. "Production Scheduling of Personalized Fashion Goods in a Mass Customization Environment," Sustainability, MDPI, vol. 14(1), pages 1-15, January.
    2. Na Liu & Pui-Sze Chow & Hongshan Zhao, 2020. "Challenges and critical successful factors for apparel mass customization operations: recent development and case study," Annals of Operations Research, Springer, vol. 291(1), pages 531-563, August.
    3. Srinivasan, Mahesh & Hamdani, Maria & Ma, Siqi, 2021. "Four supply chain management systems: From supply chain strategies to human resource management," Business Horizons, Elsevier, vol. 64(2), pages 249-260.
    4. Lyndsay Mesjar & Karen Cross & Yang Jiang & Josie Steed, 2023. "The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-22, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:ihichp:978-3-642-04313-0_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.