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The Influence of Different Factors of Product Attachment on Taoist Tourism Loyalty

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  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Hsi-Lin Liu

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Dan Wang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

Abstract

Zinan Temple is one of the Taoist temples in Taiwan, demonstrating the vital status of religious activities and beliefs. Creating religious products that tourists like through unique religious resources and conducting product differentiation competitions is essential for religious tourism to attract tourists. The research used a convenience sampling method, and 377 online questionnaires were distributed and used SPSS 21.0 to conduct linear regression. This research affirms the positive effect of product attachment on loyalty through indispensability and irreplaceability, as well as irreplaceability being a more critical intermediary variable. This research has verified the theoretical impact of religious tourism products on loyalty and makes specific recommendations on improving Taoist tourists’ loyalty to enhance the tourism competitiveness of Zinan Temple. Therefore, this research provides practical suggestions for religious development and cultural sustainability.

Suggested Citation

  • Ching-Cheng Shen & Hsi-Lin Liu & Dan Wang, 2023. "The Influence of Different Factors of Product Attachment on Taoist Tourism Loyalty," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2123-:d:1044478
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    References listed on IDEAS

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    1. Juan Diego Araya & Ana Hernando & Rosario Tejera & Javier Velázquez, 2023. "Sustainable Tourism around Ecosystem Services: Application to a Case in Costa Rica Using Multi-Criteria Methods," Land, MDPI, vol. 12(3), pages 1-21, March.

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