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How Has COVID-19 Changed the Way We Travel? Exploring Tourist Personality, Reactions to the Perceived Risk and Change in Travel Behavior

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  • Sanja Kovačić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia)

  • Marija Cimbaljević

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia)

  • Tatyana N. Tretyakova

    (Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia)

  • Yulia A. Syromiatnikova

    (Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia)

  • Blanca García Henche

    (Faculty of Economic, Business and Tourism Sciences, Universidad de Alcalá, Plaza Victoria, sn, 28802 Alcalá de Henares, Madrid, Spain)

  • Marko D. Petrović

    (Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
    Geographical Institute “Jovan Cvijić” SASA, Djure Jakšića St. 9, 11000 Belgrade, Serbia)

  • Ivana Blešić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia)

  • Tatjana Pivac

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia)

  • Dunja Demirović Bajrami

    (Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
    Geographical Institute “Jovan Cvijić” SASA, Djure Jakšića St. 9, 11000 Belgrade, Serbia)

  • Tamara Gajić

    (Institute of Sports, Tourism and Service, South Ural State University, 76, Lenin Prospekt, 454080 Chelyabinsk, Russia
    Geographical Institute “Jovan Cvijić” SASA, Djure Jakšića St. 9, 11000 Belgrade, Serbia)

Abstract

The COVID-19 pandemic created novel conditions for researching travel behavior and tourists’ reactions in times of crisis, which largely differs from previous studies of travel behavior affected by local risks or lower travel and recreational risks. This study aims to provide an understanding of the relationship between tourist personality (MINI IPIP-6 and sensation seeking), tourists’ reactions to travel risk perception and changes in their travel behavior influenced by the COVID-19 pandemic. To explore this, a global survey including 905 respondents from four countries (Spain, Croatia, Serbia and Russia) was conducted, while data were analyzed by Structural Equation Modeling (SEM) in AMOS. The findings suggest that tourist personality affects the changes in travel behavior influenced by COVID-19, both directly and via their reactions to travel risk.

Suggested Citation

  • Sanja Kovačić & Marija Cimbaljević & Tatyana N. Tretyakova & Yulia A. Syromiatnikova & Blanca García Henche & Marko D. Petrović & Ivana Blešić & Tatjana Pivac & Dunja Demirović Bajrami & Tamara Gajić, 2023. "How Has COVID-19 Changed the Way We Travel? Exploring Tourist Personality, Reactions to the Perceived Risk and Change in Travel Behavior," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:1951-:d:1041648
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    References listed on IDEAS

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    1. Jelena Tepavčević & Ivana Blešić & Marko D. Petrović & Svetlana Vukosav & Milan Bradić & Vuk Garača & Tamara Gajić & Dobrila Lukić, 2021. "Personality Traits That Affect Travel Intentions during Pandemic COVID-19: The Case Study of Serbia," Sustainability, MDPI, vol. 13(22), pages 1-18, November.
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    4. Talwar, Shalini & Srivastava, Shalini & Sakashita, Mototaka & Islam, Nazrul & Dhir, Amandeep, 2022. "Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach," Journal of Business Research, Elsevier, vol. 142(C), pages 400-411.
    5. Seabra, Claudia & Reis, Pedro & Abrantes, José Luís, 2020. "The influence of terrorism in tourism arrivals: A longitudinal approach in a Mediterranean country," Annals of Tourism Research, Elsevier, vol. 80(C).
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    1. Moslem Ansarinasab & Sayed Saghaian, 2023. "Outbound, Inbound and Domestic Tourism in the Post-COVID-19 Era in OECD Countries," Sustainability, MDPI, vol. 15(12), pages 1-19, June.

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