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The Relationship between Motivation and the Role of the Night of the Museums Event: Case Study in Oradea Municipality, Romania

Author

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  • Grigore Vasile Herman

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

  • Vasile Grama

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

  • Alexandru Ilieș

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

  • Bahodirhon Safarov

    (Department of Digital Economy, Samarkand State University, Samarkand 140105, Uzbekistan)

  • Dorina Camelia Ilieș

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

  • Ioana Josan

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

  • Makhina Buzrukova

    (Department of Digital Economy, Samarkand State University, Samarkand 140105, Uzbekistan)

  • Bekzot Janzakov

    (Department of Food and Agricultural Economics, Faculty of Economics, Samarkand Branch of Tashkent State University of Economics, Samarkand 140103, Uzbekistan)

  • Donatella Privitera

    (Department of Educational Sciences, University of Catania, Via Biblioteca 4, 95124 Catania, Italy)

  • Olivier Dehoorne

    (Department of Geography, University of Antilles, 97157 Pointe-à-Pitre, Guadeloupe, France)

  • Tudor Caciora

    (Department of Geography, Tourism and Territorial Planning, Faculty of Geography, Tourism and Sport, University of Oradea, 410087 Oradea, Romania)

Abstract

Cultural events are relevant attractions in contemporary cities that can be understood as celebrations, but also as agents of urban change. The primary objective of this study is to identify emerging themes in the area of cultural events, especially the Night of Museums, and to highlight the relationships among museums as places of learning and aesthetic satisfaction. To reach this goal, an exploratory and descriptive study was conducted. Multinomial logistic regression (MLR) and Regression Analysis were further performed. The results show that physical environment and situational interactions play a decisive role in contextual perception of the importance of events. Curiosity, gratuity, the need to learn and spending free time in the most pleasant way are just a few reasons that lead citizens to direct their attention in a special way. Additionally, this study not only limited to cultural tourism, but also contributes to literature in the area of economy, sustainability and environment. Moreover, our findings have implications for policy makers to identify practices and education that can improve the understanding of cultural and social value.

Suggested Citation

  • Grigore Vasile Herman & Vasile Grama & Alexandru Ilieș & Bahodirhon Safarov & Dorina Camelia Ilieș & Ioana Josan & Makhina Buzrukova & Bekzot Janzakov & Donatella Privitera & Olivier Dehoorne & Tudor , 2023. "The Relationship between Motivation and the Role of the Night of the Museums Event: Case Study in Oradea Municipality, Romania," Sustainability, MDPI, vol. 15(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1738-:d:1037981
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    References listed on IDEAS

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    1. Florin Marcu & Nicolaie Hodor & Liliana Indrie & Paula Dejeu & Marin Ilieș & Adina Albu & Mircea Sandor & Cosmin Sicora & Monica Costea & Dorina Camelia Ilieș & Tudor Caciora & Anca Huniadi & Iuliana , 2021. "Microbiological, Health and Comfort Aspects of Indoor Air Quality in a Romanian Historical Wooden Church," IJERPH, MDPI, vol. 18(18), pages 1-18, September.
    2. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    3. Dorina Camelia Ilieș & Bahodirhon Safarov & Tudor Caciora & Alexandru Ilieș & Vasile Grama & Gabriela Ilies & Anca Huniadi & Berdenov Zharas & Nicolaie Hodor & Mircea Sandor & Martin Balázs Zsarnóczky, 2022. "Museal Indoor Air Quality and Public Health: An Integrated Approach for Exhibits Preservation and Ensuring Human Health," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
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    Cited by:

    1. Anna Kobierecka & Michał Marcin Kobierecki, 2024. "Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 204-217, June.

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