IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i1p832-d1023249.html
   My bibliography  Save this article

Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model

Author

Listed:
  • Soyoung An

    (Department of Sport Industry Studies, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 03722, Republic of Korea)

  • Thomas Eck

    (Department of Hospitality and Tourism Management, Sejong University, 209 Neungdong-ro, Gwangjin-gu, Seoul 05006, Republic of Korea)

  • Huirang Yim

    (Department of Food and Nutrition, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan 48434, Republic of Korea)

Abstract

The rapid growth of the domestic food delivery market has led to intense market competition as the use of delivery applications has grown quickly. This study explored the variables of personal innovativeness, trust, perceived ease of use, perceived usefulness, and intention to use such applications by testing the extended technology acceptance model (ETAM). By using Google Forms, data were collected from 10 May 2022 for a period of two weeks from Koreans who have experience using mobile food delivery applications. A total of 296 responses were used to test the hypotheses. The findings revealed that personal innovativeness had a positive effect on perceived ease of use. Trust was found to positively affect perceived usefulness and perceived ease of use. The variables perceived ease of use and perceived usefulness significantly influenced intention to use food delivery applications. This current research study provides practical implications by suggesting that ease of use with food delivery applications deserves further consideration. It was shown to be a key factor in increasing the intention to use such applications and can help to influence the creation of strategies to enhance continuous usage.

Suggested Citation

  • Soyoung An & Thomas Eck & Huirang Yim, 2023. "Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model," Sustainability, MDPI, vol. 15(1), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:1:p:832-:d:1023249
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/832/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/832/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Atandile Ngubelanga & Rodney Duffett, 2021. "Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective," Sustainability, MDPI, vol. 13(11), pages 1-29, May.
    2. Idrees Waris & Rashid Ali & Anand Nayyar & Mohammed Baz & Ran Liu & Irfan Hameed, 2022. "An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model," Sustainability, MDPI, vol. 14(5), pages 1-18, March.
    3. Hye Jin Sung & Hyeon Mo Jeon, 2020. "Untact: Customer’s Acceptance Intention toward Robot Barista in Coffee Shop," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    4. Charlene Li & Miranda Mirosa & Phil Bremer, 2020. "Review of Online Food Delivery Platforms and their Impacts on Sustainability," Sustainability, MDPI, vol. 12(14), pages 1-17, July.
    5. Honglu Wang & Min Zhang & Hao Ying & Xiande Zhao, 2021. "The impact of blockchain technology on consumer behavior: a multimethod study," Journal of Management Analytics, Taylor & Francis Journals, vol. 8(3), pages 371-390, July.
    6. Zhong, Yongping & Oh, Segu & Moon, Hee Cheol, 2021. "Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model," Technology in Society, Elsevier, vol. 64(C).
    7. Arun Vishwanath, 2005. "Impact of personality on technology adoption: An empirical model," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 56(8), pages 803-811, June.
    8. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    9. Alalwan, Ali Abdallah & Baabdullah, Abdullah M. & Rana, Nripendra P. & Tamilmani, Kuttimani & Dwivedi, Yogesh K., 2018. "Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust," Technology in Society, Elsevier, vol. 55(C), pages 100-110.
    10. Anetta Barska & Julia Wojciechowska-Solis, 2020. "E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    11. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    12. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    13. Ju-Choel Choi, 2020. "User Familiarity and Satisfaction With Food Delivery Mobile Apps," SAGE Open, , vol. 10(4), pages 21582440209, November.
    14. Mohammed-Issa Riad Mousa Jaradat & Abedalellah Mohammed Al-Mashaqba, 2014. "Understanding the adoption and usage of mobile payment services by using TAM3," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 16(3), pages 271-296.
    15. Suk Won Lee & Hye Jin Sung & Hyeon Mo Jeon, 2019. "Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality," Sustainability, MDPI, vol. 11(11), pages 1-15, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muhammad Munir & Moazzam, 2023. "Investigating The Mediating Effect Of Green Product Literacy On The Relationship Between Technology Innovativeness And Green Product Purchase Attitude," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 417-426.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    2. Gary Cokins & Ionica Oncioiu & Mirela Cătălina Türkeș & Dan Ioan Topor & Sorinel Căpuşneanu & Carmen Adina Paștiu & Delia Deliu & Alina Nicoleta Solovăstru, 2020. "Intention to Use Accounting Platforms in Romania: A Quantitative Study on Sustainability and Social Influence," Sustainability, MDPI, vol. 12(15), pages 1-17, July.
    3. Souheila Kaabachi, 2012. "Les facteurs d'adoption des services bancaires islamiques en Tunisie," Post-Print hal-01878310, HAL.
    4. de Luna, Iviane Ramos & Liébana-Cabanillas, Francisco & Sánchez-Fernández, Juan & Muñoz-Leiva, Francisco, 2019. "Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 931-944.
    5. Pranpreya Sriwannawit & Ulf Sandström, 2015. "Large-scale bibliometric review of diffusion research," Scientometrics, Springer;Akadémiai Kiadó, vol. 102(2), pages 1615-1645, February.
    6. Yu-Sheng Kao & Kazumitsu Nawata & Chi-Yo Huang, 2019. "An Exploration and Confirmation of the Factors Influencing Adoption of IoT-Based Wearable Fitness Trackers," IJERPH, MDPI, vol. 16(18), pages 1-31, September.
    7. Chong, Lee-Lee & Ong, Hway-Boon & Tan, Siow-Hooi, 2021. "Acceptability of mobile stock trading application: A study of young investors in Malaysia," Technology in Society, Elsevier, vol. 64(C).
    8. Ju-Choel Choi, 2020. "User Familiarity and Satisfaction With Food Delivery Mobile Apps," SAGE Open, , vol. 10(4), pages 21582440209, November.
    9. Ioanna Roussou & Emmanouil Stiakakis & Angelo Sifaleras, 2019. "An empirical study on the commercial adoption of digital currencies," Information Systems and e-Business Management, Springer, vol. 17(2), pages 223-259, December.
    10. Idrees Waris & Rashid Ali & Anand Nayyar & Mohammed Baz & Ran Liu & Irfan Hameed, 2022. "An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model," Sustainability, MDPI, vol. 14(5), pages 1-18, March.
    11. Gao Jingzu & Long Siyu & Wu Mengling & Qing Yang & Abdullah Al Mamun & Naeem Hayat, 2024. "Sustainable entrepreneurship through customer satisfaction and reuse intention of online food delivery applications: insights from China," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-22, December.
    12. Lili Geng & Huixian Hui & Xiaomeng Liang & Shaocong Yan & Yongji Xue, 2023. "Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs," SAGE Open, , vol. 13(3), pages 21582440231, September.
    13. Albayati, Hayder & Kim, Suk Kyoung & Rho, Jae Jeung, 2020. "Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach," Technology in Society, Elsevier, vol. 62(C).
    14. Nazir Ullah & Waleed S. Alnumay & Waleed Mugahed Al-Rahmi & Ahmed Ibrahim Alzahrani & Hosam Al-Samarraie, 2020. "Modeling Cost Saving and Innovativeness for Blockchain Technology Adoption by Energy Management," Energies, MDPI, vol. 13(18), pages 1-22, September.
    15. Markus Blut & Cheng Wang, 2020. "Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 649-669, July.
    16. Terrylina A. Monoarfa & Ujang Sumarwan & Arif I. Suroso & Ririn Wulandari, 2023. "Switch or Stay? Applying a Push–Pull–Mooring Framework to Evaluate Behavior in E-Grocery Shopping," Sustainability, MDPI, vol. 15(7), pages 1-18, March.
    17. Pande, Devyani & Taeihagh, Araz, 2024. "A governance perspective on user acceptance of autonomous systems in Singapore," Technology in Society, Elsevier, vol. 77(C).
    18. Jang, Sunghoon & Hong, Doosun & Lee, Chungwon, 2024. "Exploring the behavioral adoption of automated parcel locker systems under COVID-19," Transport Policy, Elsevier, vol. 151(C), pages 1-11.
    19. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    20. Kalinic, Zoran & Marinkovic, Veljko & Molinillo, Sebastián & Liébana-Cabanillas, Francisco, 2019. "A multi-analytical approach to peer-to-peer mobile payment acceptance prediction," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 143-153.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:1:p:832-:d:1023249. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.