Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
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- Branka Bizjak Zabukovec & Armand Faganel, 2024. "The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media," Sustainability, MDPI, vol. 16(17), pages 1-35, September.
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Keywords
digital influencers; influencer marketing; influencer attributes; perceived characterizations; purchase intention;All these keywords.
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