Do New Luxury Hotel Promotions Harm Member Customers?
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- Tianhao Wen & Hong-Youl Ha, 2024. "Do Economic and Social Satisfaction Matter Equally in Sustainable Business? Hotel Membership Types and Sales Promotions," Sustainability, MDPI, vol. 16(7), pages 1-15, March.
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Keywords
customer regret; switching intention; sales promotions; luxury hotel; membership customer;All these keywords.
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