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Design Product-Service Systems by Using a Hybrid Approach: The Fashion Renting Business Model

Author

Listed:
  • Virginia Fani

    (Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy)

  • Fabiana Pirola

    (Department of Management, Information and Production Engineering, University of Bergamo, Viale Marconi, 5, 24044 Dalmine, BG, Italy)

  • Bianca Bindi

    (Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy)

  • Romeo Bandinelli

    (Department of Industrial Engineering, University of Florence, Viale Morgagni, 40/44, 50134 Florence, FI, Italy)

  • Giuditta Pezzotta

    (Department of Management, Information and Production Engineering, University of Bergamo, Viale Marconi, 5, 24044 Dalmine, BG, Italy)

Abstract

As is known, sustainability issues represent one of the main challenges companies have to face. Among all, the fashion industry is considered one of the most impactful, both in terms of resource utilization and pollution. Fashion renting is a recent business model for companies to reduce their environmental footprint, following a circular economy approach. The study aims to develop and discuss the proposed hybrid approach to effectively support fashion companies in designing new business models, taking into account both the customer and the company perspective. On the one hand, agent-based modeling (ABM) allow us to represent customers’ behaviour and interaction. On the other hand, discrete event simulation (DES) paradigm is used to model fashion renting processes. Because customers’ attitude to that service reflects its successful implementation, motivators and barriers have been investigated to be included in the model. The practical implication is defining a model to support fashion companies in designing rental business models before implementing them. From a theoretical point of view, it overcomes the literature gap about the definition of a unique model for fashion renting, including processes, customers and interactions between agents. Follow-up research will include the presentation of simulation results.

Suggested Citation

  • Virginia Fani & Fabiana Pirola & Bianca Bindi & Romeo Bandinelli & Giuditta Pezzotta, 2022. "Design Product-Service Systems by Using a Hybrid Approach: The Fashion Renting Business Model," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5207-:d:802231
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    References listed on IDEAS

    as
    1. Lee, Stacy H.N. & Chow, Pui-Sze, 2020. "Investigating consumer attitudes and intentions toward online fashion renting retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    2. Stacy H. Lee & Ran Huang, 2020. "Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    3. Paolo Gaiardelli & Giuditta Pezzotta & Alice Rondini & David Romero & Farnaz Jarrahi & Marco Bertoni & Stefan Wiesner & Thorsten Wuest & Tobias Larsson & Mohamed Zaki & Philipp Jussen & Xavier Boucher, 2021. "Product-service systems evolution in the era of Industry 4.0," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 177-207, March.
    4. Alice Rondini & Fabiana Tornese & Maria Grazia Gnoni & Giuditta Pezzotta & Roberto Pinto, 2017. "Hybrid simulation modelling as a supporting tool for sustainable product service systems: a critical analysis," International Journal of Production Research, Taylor & Francis Journals, vol. 55(23), pages 6932-6945, December.
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    Cited by:

    1. Julien Walzberg & Jean‐Marc Frayret & Annika L. Eberle & Alberta Carpenter & Garvin Heath, 2023. "Agent‐based modeling and simulation for the circular economy: Lessons learned and path forward," Journal of Industrial Ecology, Yale University, vol. 27(5), pages 1227-1238, October.
    2. Yanwen Ruan & Yingjiao Xu & Hanna Lee, 2022. "Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach," Sustainability, MDPI, vol. 14(12), pages 1-16, June.
    3. Rita Henriques & Filipa Figueiredo & João Nunes, 2023. "Product-Services for a Resource-Efficient and Circular Economy: An Updated Review," Sustainability, MDPI, vol. 15(15), pages 1-24, August.
    4. Veronica Arioli & Giovanni Ruggeri & Roberto Sala & Fabiana Pirola & Giuditta Pezzotta, 2022. "A Methodology for the Design and Engineering of Smart Product Service Systems: An Application in the Manufacturing Sector," Sustainability, MDPI, vol. 15(1), pages 1-21, December.

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