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Identifying Hidden Needs

Author

Listed:
  • Keith Goffin

    (Cranfield School of Management)

  • Fred Lemke

    (Alliant International University)

  • Ursula Koners

    (Cranfield School of Management
    S. Siedle & Söhne OHG in Furtwangen)

Abstract

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Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Keith Goffin & Fred Lemke & Ursula Koners, 2010. "Identifying Hidden Needs," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-29448-6, October.
    • Handle: RePEc:pal:palbok:978-0-230-29448-6
    DOI: 10.1057/9780230294486
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    Cited by:

    1. Ford, Robert C. & McColl-Kennedy, Janet R., 2015. "Organizational strategies for filling the customer can-do/must-do gap," Business Horizons, Elsevier, vol. 58(4), pages 459-468.
    2. Minkyung Choy & Gunno Park, 2016. "Sustaining Innovative Success: A Case Study on Consumer-Centric Innovation in the ICT Industry," Sustainability, MDPI, vol. 8(10), pages 1-13, September.
    3. Yordan Nedev, 2022. "Consolidation of the New Product Development Process," Economics and computer science, Publishing house "Knowledge and business" Varna, issue 1, pages 35-40.

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