IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2024-05-12.html
   My bibliography  Save this article

Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers

Author

Listed:
  • Thanuset Chokpiriyawat

    (Faculty of Business Administration and Accountancy, Khonkaen University, Thailand)

  • Kampanat Siriyota

    (Faculty of Business Administration and Accountancy, Khonkaen University, Thailand)

Abstract

This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for use in Thai. The multistage sampling of 600 respondents explores Confirmatory Factor Analysis confirmed four dimensions with acceptable reliability and validity: ?2/df = 2.467, GFI = .909, CFI = .961, RMSEA = .049, and SRMR = .029. This research bridges EI's theoretical and practical applications in psychology and marketing communication, emphasising EI's role in shaping consumer experiences and improving customer relationships. It also enhances its cultural relevance for future research and applications.

Suggested Citation

  • Thanuset Chokpiriyawat & Kampanat Siriyota, 2024. "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 107-112, September.
  • Handle: RePEc:eco:journ3:2024-05-12
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/16779/8167
    Download Restriction: no

    File URL: https://www.econjournals.com/index.php/irmm/article/view/16779
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hongmin Ahn, 2022. "Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
    2. Xu, Xing'an & Liu, Juan & Gursoy, Dogan, 2022. "Emotional intelligence similarity in service recovery," Annals of Tourism Research, Elsevier, vol. 96(C).
    3. George Kankam & Isaac Tetteh Charnor, 2023. "Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty," Future Business Journal, Springer, vol. 9(1), pages 1-11, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xu, Xing'an & Liu, Juan, 2024. "Promotional games in service recovery: Luck works," Annals of Tourism Research, Elsevier, vol. 105(C).
    2. Siti Noor Aishah Mohd Sidik & Adilah Othman & Mohamad Zainol Abidin Adam & Kanesh Gopal, 2024. "How Loyal are You? Factors Influencing Consumer Brand Loyalty among Smartphone Users in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 605-617, September.
    3. Boukis, Achilleas & Koritos, Christos & Papastathopoulos, Avraam & Buhalis, Dimitrios, 2023. "Customer incivility as an identity threat for frontline employees: The mitigating role of organizational rewards," Annals of Tourism Research, Elsevier, vol. 100(C).

    More about this item

    Keywords

    Emotional Intelligence; Schutte EI Scale; Service Marketing; Consumer Behavior;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2024-05-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.