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A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT)

Author

Listed:
  • Vishal Samartha

    (Department of Business Administration, Sahyadri College of Engineering and Management, Mangalore 575007, Karnataka, India)

  • Samarth Shenoy Basthikar

    (Department of Business Administration, Sahyadri College of Engineering and Management, Mangalore 575007, Karnataka, India)

  • Iqbal Thonse Hawaldar

    (Department of Accounting & Finance, College of Business Administration, Kingdom University, Riffa P.O. Box 40434, Bahrain)

  • Cristi Spulbar

    (Department of Finance, Banking and Economic Analysis, Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania)

  • Ramona Birau

    (Doctoral School of Economic Sciences, University of Craiova, 200585 Craiova, Romania)

  • Robert Dorin Filip

    (Doctoral School of Economic Sciences, University of Craiova, 200585 Craiova, Romania)

Abstract

This research makes an attempt to understand various factors that influence the adoption of mobile applications. Within the context of the “Unified theory of acceptance and use of technology” (UTAUT) modified model, considering the upcoming demand and increase in demand for mobile-banking applications, the researcher tried to explore the theoretical concept between random people of various states in India. The primary data was collected by preparing a questionnaire and circulating it using Google Forms. The collected data was further coded into Smart PLS 4 to understand the model and structural equation with reference to mobile-banking technological adoption and factors that had a significant impact. The conclusions derived from the study is that social influence, “effort expectancy”, and “trust” factors had a very strong influence on the “purchase intention”, whereas “effort” and “risk” factors had a negligible impact on purchase intent. It was also found that the UTAUT model is appropriate for evaluating the technological adoption of mobile-banking applications. With the advent of many players in the market and their unique banking management applications on mobile platforms, consumers are moving towards different third-party app than their origin bank in which they hold account. This has forced banking institutions to up the pace in the competition, introducing a lot of new features. It is also important to understand that, as a customer, there are a lot of attributes that he would be looking into for adoption. This paper is an attempt to understand the advancements in various variables that consumers would look at in the area of mobile-banking applications.

Suggested Citation

  • Vishal Samartha & Samarth Shenoy Basthikar & Iqbal Thonse Hawaldar & Cristi Spulbar & Ramona Birau & Robert Dorin Filip, 2022. "A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT)," Sustainability, MDPI, vol. 14(21), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:14506-:d:963622
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    References listed on IDEAS

    as
    1. Jadil, Yassine & Rana, Nripendra P. & Dwivedi, Yogesh K., 2021. "A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture," Journal of Business Research, Elsevier, vol. 132(C), pages 354-372.
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    6. Savitha Basri, 2018. "Determinants of adoption of mobile banking: evidence from rural Karnataka in India," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 11(1/2), pages 77-86.
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