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Determinants Affect Mobile Wallet Continuous Usage In Covid 19 Pandemic: Evidence From Vietnam

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  • Huynh Thi Ngoc Ly
  • Nguyen Vinh Khuong
  • Tran Hung Son

Abstract

Disruptive technology has been prominent as a spotlight with countless innovations that improve human’s life efficiently. In Vietnam, COVID-19ʹs outbreak has reinforced citizens to adopt other types of payment without using cash, which easily diffuses virus. Till now, the number of studies related to continuance usage of mobile wallets in Vietnam has been rare. Hence, our purpose in this research is to study continuance usage in COVID-19 through determinants. This paper concentrates on Millennials and Zillennials living Ho Chi Minh City. PLS-SEM with data collected from questionnaires assesses the conceptual model that indicates the correlation between UTAUT2ʹs constructs, trust, price saving orientation, behavioral intention and continuance usage. As predicted, the findings show that there are positive relationships among all determinants. In the event of effort expectancy and social influence, despite unsatisfactory of statistical significance, they reflect current context. Besides, direct positive influences from two variables to behavioral intention lead to further research studies after the pandemic to conclude properly about their significance. From the study’s result, business strategies together with security’s policies have to be modified by providers as well as the government to motivate mobile wallet adoption in Vietnam, amplifying cashless society and financial inclusion targets.

Suggested Citation

  • Huynh Thi Ngoc Ly & Nguyen Vinh Khuong & Tran Hung Son, 2022. "Determinants Affect Mobile Wallet Continuous Usage In Covid 19 Pandemic: Evidence From Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2041792-204, December.
    • Handle: RePEc:taf:oabmxx:v:9:y:2022:i:1:p:2041792
    DOI: 10.1080/23311975.2022.2041792
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    Cited by:

    1. Kamal Abubker Abrahim Sleiman & Wang Jin & Lan Juanli & Hong Zhen Lei & Jingyi Cheng & Yuanxin Ouyang & Wenge Rong, 2022. "The Factors of Continuance Intention to Use Mobile Payments in Sudan," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Oleksandr Dluhopolskyi & Olena Pakhnenko & Serhiy Lyeonov & Andrii Semenog & Nadiia Artyukhova & Marta Cholewa-Wiktor & Winczysław Jastrzębski, 2023. "Digital Financial Inclusion: COVID-19 Impacts and Opportunities," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    3. Ashique Ali K. A. & Rameshkumar Subramanian, 2024. "Continuance intention to use smartphone-based payment services: the role of pre-adoption expectancies, usage experience, and conventional inhibitions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 888-903, September.
    4. Egemen Hopalı & Özalp Vayvay & Zeynep Tuğçe Kalender & Deniz Turhan & Ceyda Aysuna, 2022. "How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review," Sustainability, MDPI, vol. 14(24), pages 1-30, December.
    5. Le Qin & Jie Lu & Ying Zhou & Tommy Tanu Wijaya & Yongxing Huang & Mohammad Fauziddin, 2022. "Reduction of Academic Burnout in Preservice Teachers: PLS-SEM Approach," Sustainability, MDPI, vol. 14(20), pages 1-24, October.
    6. Vishal Samartha & Samarth Shenoy Basthikar & Iqbal Thonse Hawaldar & Cristi Spulbar & Ramona Birau & Robert Dorin Filip, 2022. "A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT)," Sustainability, MDPI, vol. 14(21), pages 1-16, November.

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