Eliciting Brand Loyalty with Elements of Customer Experience: A Case Study on the Creative Life Industry
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- Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
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- Rungtai Lin & I-Ying Chiang & Jun Wu, 2022. "Sustainability|Special Issue: Cultural Industries and Sustainable Development," Sustainability, MDPI, vol. 15(1), pages 1-6, December.
- Shugang Li & Qian Dou & Hui Chen & Zhaoxu Yu, 2023. "The Impact of Consumer’s Adaptation to the Creative Culture of Theme Parks on Review Usefulness," Sustainability, MDPI, vol. 15(17), pages 1-26, August.
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Keywords
experience economy; customer experience; creative life industry; cultural and creative industries; brand loyalty;All these keywords.
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