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Determinants Of Brand Loyalty And The Link Between Brand Loyalty And Price Tolerance

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  • Ebru Tümer Kabadayý
  • Ýnci Aygün

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  • Ebru Tümer Kabadayý & Ýnci Aygün, 2007. "Determinants Of Brand Loyalty And The Link Between Brand Loyalty And Price Tolerance," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 21(1+2), pages 21-35.
    • Handle: RePEc:boz:journl:v:21:y:2007:i:1+2:p:21-35
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    File URL: http://www.bujournal.boun.edu.tr/docs/13315906542.Ebru%20Tumer%20Kabadayi.pdf
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    References listed on IDEAS

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    1. Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
    2. Kalyanaram, Gurumurthy & Little, John D C, 1994. "An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 408-418, December.
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    Cited by:

    1. M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020. "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 195-225, August.

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