A Research Framework for Sustainable Digital Innovation: Case Studies of Japanese Firms

Today’s competitive and highly volatile environment calls for a new kind of flexibility and adaptability. Limited studies are available that examine how firms achieve both speed and creativity requirements in this digital era. In view of the rare empirical studies on real-world cases that apply rigorous research methods for sustainable digital innovation (SDI), this research investigates the key strategic requirements of organizational agility and flexibility for SDI. The research framework defines four types of innovators. This study used the benchmark tool to assess the status of their innovation effectiveness. This research framework is useful for firms to classify, assess, and evaluate their innovation type. The study’s findings also suggest the road map for future strategic goals. This theoretical framework illustrates the causal relationship between Japanese-style digital innovation and the firms’ sustainable competitive advantage. This model might be extended to other firms in different contexts (e.g., Korea, India, USA, Brazil, and a host of other countries). The theoretical and practical implications are discussed for future research.