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Use of Latent Dirichlet Allocation and Structural Equation Modeling in Determining the Factors for Continuance Intention of Knowledge Payment Platform

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  • Heng Xu

    (School of Management, Henan University of Technology, Zhengzhou 450001, China)

  • Menglu Zhang

    (School of Management, Henan University of Technology, Zhengzhou 450001, China)

  • Jun Zeng

    (School of Management, Henan University of Technology, Zhengzhou 450001, China)

  • Huihui Hao

    (Faculty of Agribusiness and Commerce, Lincoln University, Lincoln 7647, New Zealand)

  • Hao-Chiang Koong Lin

    (Department of Information and Learning Technology, National University of Tainan, Tainan 700, Taiwan)

  • Mengyun Xiao

    (School of Management, Henan University of Technology, Zhengzhou 450001, China)

Abstract

Knowledge payment is a new type of E-learning that has developed in the era of social media. With the influence of the COVID-19 epidemic, the knowledge payment market is developing rapidly. Exploring the influencing factors of users’ continuance intention is beneficial for the sustainable development of knowledge payment platforms. Our study took “Himalayan FM” as an example and included two studies: Study 1 used latent dirichlet allocation (LDA) to explore the main factors affecting the users’ willingness to continue use, through mining user comment data on the knowledge payment platform; Study 2 constructed the conceptual model by integrating the technology acceptance model (TAM) and IS success model (IS) and carried out empirical analysis by SPSS and AMOS using the data that were collected through the questionnaire. The results show that: (1) perceived usefulness, user satisfaction, and spokesperson identity have a direct positive impact on users’ willingness to continuous use, while perceived cost has a direct negative impact on users’ willingness to continue use; (2) perceived ease of use, content quality, and system quality of knowledge payment platforms impacted user satisfaction directly, then affected users’ willingness to continue use indirectly; (3) users’ perceived enjoyment, membership experience, auditory experience, and other factors also directly impacted user satisfaction, affecting users’ willingness to continue use indirectly. This study effectively expands the factors influencing knowledge payment users’ willingness to continue use and provides a useful reference for the sustainable development of knowledge payment platforms.

Suggested Citation

  • Heng Xu & Menglu Zhang & Jun Zeng & Huihui Hao & Hao-Chiang Koong Lin & Mengyun Xiao, 2022. "Use of Latent Dirichlet Allocation and Structural Equation Modeling in Determining the Factors for Continuance Intention of Knowledge Payment Platform," Sustainability, MDPI, vol. 14(15), pages 1-25, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:8992-:d:868995
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    References listed on IDEAS

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    2. Zheng Cao & Heng Xu & Brian Sheng-Xian Teo, 2023. "Sentiment of Chinese Tourists towards Malaysia Cultural Heritage Based on Online Travel Reviews," Sustainability, MDPI, vol. 15(4), pages 1-17, February.

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