Sustaining Consumer E-Commerce Adoption in Sub-Saharan Africa: Do Trust and Payment Method Matter?
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- Susan, Enyang Besong & Pan, Yanchun, 2024. "Trust as a determinant of green finance through information sharing and technological penetration: Integrating the moderation of governance for sustainable growth," Technology in Society, Elsevier, vol. 77(C).
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Keywords
e-commerce adoption; UTAUT; trust; Sub-Saharan Africa; Ghana; Structural Equation Modelling;All these keywords.
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