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Agricultural Radio Programmes in Indigenous Languages and Agricultural Productivity in North-Central Nigeria

Author

Listed:
  • Babatunde Adeyeye

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

  • Lanre Amodu

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

  • Oscar Odiboh

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

  • Kehinde Oyesomi

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

  • Evaristus Adesina

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

  • Darlynton Yartey

    (Department of Mass Communication, Covenant University, Ota 112233, Nigeria)

Abstract

This study investigated the influence of agricultural radio programmes in indigenous languages on farmers’ productivity and their implications for agricultural productivity in North-Central Nigeria. It specifically explored how farmers’ knowledge of agricultural radio programmes produced in indigenous languages influences their productivity; how farmers’ acceptance of agricultural radio programmes produced in indigenous languages influences productivity; and whether behavioural changes result from agricultural radio programmes aired in indigenous languages affect farmers’ productivity. Data were gathered through a survey of 663 farmers selected through the three states’ multi-stage sampling technique (Benue, Nasarawa, and Plateau). The hypotheses were tested using regression analysis and structural equation modelling. They revealed that the R value was 0.677, suggesting a highly significant relationship between farmers’ knowledge of agricultural radio programmes in indigenous languages and farmers’ productivity. Results also revealed that farmers’ behavioural changes resulting from agricultural radio programmes in indigenous languages greatly influence farmers’ productivity (F value was 558.358 at the 0.000 significant level). The study concludes that farmers’ knowledge, acceptance and behavioural change towards agricultural radio programmes in indigenous languages significantly influence farmers’ productivity in agriculture. Thus, farmers should be encouraged to continue participating in agricultural radio programmes in indigenous languages to be kept abreast of happenings in the field.

Suggested Citation

  • Babatunde Adeyeye & Lanre Amodu & Oscar Odiboh & Kehinde Oyesomi & Evaristus Adesina & Darlynton Yartey, 2021. "Agricultural Radio Programmes in Indigenous Languages and Agricultural Productivity in North-Central Nigeria," Sustainability, MDPI, vol. 13(7), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:7:p:3929-:d:528792
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    References listed on IDEAS

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    1. Lowe, Philip & Phillipson, Jeremy & Proctor, Amy & Gkartzios, Menelaos, 2019. "Expertise in rural development: A conceptual and empirical analysis," World Development, Elsevier, vol. 116(C), pages 28-37.
    2. Godwin C. S. Iwuchukwu & Patrick U. Ineji & Emmanuel Inyang, 2018. "Language, Communication, Poverty Eradication and the Fadama Projects in Nigeria," Global Journal of Social Sciences Studies, Online Science Publishing, vol. 4(1), pages 1-12.
    3. Lanre Amodu & Oladokun Omojola & Nelson Okorie & Babatunde Adeyeye & Evaristus Adesina, 2019. "Potentials of Internet of Things for effective public relations activities: Are professionals ready?," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1683951-168, January.
    4. Godwin C. S. Iwuchukwu & Patrick U. Ineji & Emmanuel Inyang, 2018. "Language, Communication, Poverty Eradication and the Fadama Projects in Nigeria," Global Journal of Social Sciences Studies, Pacharapa Naka, vol. 4(1), pages 1-12.
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