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Applying Social Learning to Climate Communications—Visualising ‘People Like Me’ in Air Pollution and Climate Change Data

Author

Listed:
  • Laura Fogg-Rogers

    (Science Communication Unit, University of the West of England, Bristol BS16 1QY, UK)

  • Enda Hayes

    (Air Quality Resource Management Centre, University of the West of England, Bristol BS16 1QY, UK)

  • Kris Vanherle

    (Transport & Mobility Leuven, 3010 Leuven, Belgium)

  • Péter I. Pápics

    (Transport & Mobility Leuven, 3010 Leuven, Belgium)

  • Tim Chatterton

    (Air Quality Resource Management Centre, University of the West of England, Bristol BS16 1QY, UK)

  • Jo Barnes

    (Air Quality Resource Management Centre, University of the West of England, Bristol BS16 1QY, UK)

  • Stephan Slingerland

    (Independent Researcher, SPA Sustainability, 2334 Leiden, The Netherlands)

  • Corra Boushel

    (Cycling UK, Surrey GU2 9JX, UK)

  • Sophie Laggan

    (Science Communication Unit, University of the West of England, Bristol BS16 1QY, UK
    Air Quality Resource Management Centre, University of the West of England, Bristol BS16 1QY, UK)

  • James Longhurst

    (Air Quality Resource Management Centre, University of the West of England, Bristol BS16 1QY, UK)

Abstract

Technological approaches to carbon emission and air pollution data modelling consider where the issues are located and what is creating emissions. This paper argues that more focus should be paid to people—the drivers of vehicles or households burning fossil fuels (‘Who’) and the reasons for doing so at those times (‘Why’). We applied insights from social psychology (social identity theory and social cognitive theory) to better understand and communicate how people’s everyday activities are a cause of climate change and air pollution. A new method for citizen-focused source apportionment modelling and communication was developed in the ClairCity project and applied to travel data from Bristol, U.K. This approach enables understanding of the human dimension of vehicle use to improve policymaking, accounting for demographics (gender or age groups), socio-economic factors (income/car ownership) and motives for specific behaviours (e.g., commuting to work, leisure, shopping, etc.). Tailored communications for segmented in-groups were trialled, aiming to connect with group lived experiences and day-to-day behaviours. This citizen-centred approach aims to make groups more aware that ‘people like me’ create emissions, and equally, ‘people like me’ can take action to reduce emissions.

Suggested Citation

  • Laura Fogg-Rogers & Enda Hayes & Kris Vanherle & Péter I. Pápics & Tim Chatterton & Jo Barnes & Stephan Slingerland & Corra Boushel & Sophie Laggan & James Longhurst, 2021. "Applying Social Learning to Climate Communications—Visualising ‘People Like Me’ in Air Pollution and Climate Change Data," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3406-:d:520294
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    References listed on IDEAS

    as
    1. Abhishek Tiwary & Tim Chatterton & Anil Namdeo, 2014. "Co-managing carbon and air quality: pros and cons of local sustainability initiatives," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 57(8), pages 1266-1283, August.
    2. Brunt, H. & Barnes, J. & Longhurst, J.W.S. & Scally, G. & Hayes, E., 2016. "Local Air Quality Management policy and practice in the UK: The case for greater Public Health integration and engagement," Environmental Science & Policy, Elsevier, vol. 58(C), pages 52-60.
    3. Hulme,Mike, 2009. "Why We Disagree about Climate Change," Cambridge Books, Cambridge University Press, number 9780521727327.
    4. Tim Chatterton & Charlie Wilson, 2014. "The 'Four Dimensions of Behaviour' framework: a tool for characterising behaviours to help design better interventions," Transportation Planning and Technology, Taylor & Francis Journals, vol. 37(1), pages 38-61, February.
    5. Hulme,Mike, 2009. "Why We Disagree about Climate Change," Cambridge Books, Cambridge University Press, number 9780521898690.
    6. Martin, Graham P., 2008. "Representativeness, legitimacy and power in public involvement in health-service management," Social Science & Medicine, Elsevier, vol. 67(11), pages 1757-1765, December.
    7. Joanna H. Barnes & Enda T. Hayes & Tim J. Chatterton & James W.S. Longhurst, 2014. "Air quality action planning: why do barriers to remediation in local air quality management remain?," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 57(5), pages 660-681, May.
    Full references (including those not matched with items on IDEAS)

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