IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i5p2624-d508510.html
   My bibliography  Save this article

Retail Potential for Upcycled Foods: Evidence from New Zealand

Author

Listed:
  • Francesca Goodman-Smith

    (Department of Food Science, University of Otago, Dunedin 9016, New Zealand
    Foodstuffs NZ Ltd., Auckland 2022, New Zealand)

  • Siddharth Bhatt

    (School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike, Middletown, PA 17057, USA)

  • Robyn Moore

    (Foodstuffs NZ Ltd., Auckland 2022, New Zealand)

  • Miranda Mirosa

    (Department of Food Science, University of Otago, Dunedin 9016, New Zealand)

  • Hongjun Ye

    (LeBow College of Business, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA)

  • Jonathan Deutsch

    (College of Nursing and Health Professions, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA)

  • Rajneesh Suri

    (LeBow College of Business, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA)

Abstract

Food waste is a problem that manifests throughout the food supply chain. A promising solution that can mitigate the food waste problem across various stages of the food supply chain is upcycling food ingredients that would otherwise be wasted by converting them into new upcycled food products. This research explores perception of upcycled foods from a panel of 1001 frequent shoppers at a large grocery retailer in New Zealand. Findings from this research uncover several hitherto unexamined aspects of consumers’ evaluations of upcycled foods. These include consumers’ indications about shelf placements of upcycled foods, willingness to buy upcycled foods for people or pets other than themselves, and consumers’ preferences about information pertaining to these foods. This research advances our understanding of how consumers perceive upcycled foods and provides actionable insights to practitioners in the food industry.

Suggested Citation

  • Francesca Goodman-Smith & Siddharth Bhatt & Robyn Moore & Miranda Mirosa & Hongjun Ye & Jonathan Deutsch & Rajneesh Suri, 2021. "Retail Potential for Upcycled Foods: Evidence from New Zealand," Sustainability, MDPI, vol. 13(5), pages 1-9, March.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2624-:d:508510
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/5/2624/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/5/2624/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    2. Silvia Coderoni & Maria Angela Perito, 2020. "Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food," Post-Print hal-03385002, HAL.
    3. Sina Nitzko & Achim Spiller, 2019. "Comparing “Leaf-to-Root”, “Nose-to-Tail” and Other Efficient Food Utilization Options from a Consumer Perspective," Sustainability, MDPI, vol. 11(17), pages 1-21, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shahjahan Ali & Shahnaj Akter & Csaba Fogarassy, 2021. "Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    2. Shahnaj Akter & Shahjahan Ali & Mária Fekete-Farkas & Csaba Fogarassy & Zoltán Lakner, 2023. "Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)," Resources, MDPI, vol. 12(1), pages 1-19, January.
    3. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    4. Magdalena Maciaszczyk & Artur Kwasek & Maria Kocot & Damian Kocot, 2022. "Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    5. Giovanna Piracci & Emilia Lamonaca & Fabio Gaetano Santeramo & Fabio Boncinelli & Leonardo Casini, 2024. "On the willingness to pay for food sustainability labelling: A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 55(2), pages 329-345, March.
    6. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers' Willingness to Pay for Climate-Friendly Food in European Countries," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276930, International European Forum on System Dynamics and Innovation in Food Networks.
    7. Nils Engelbrecht & Tim-Benjamin Lembcke & Alfred Benedikt Brendel & Kilian Bizer & Lutz M. Kolbe, 2021. "The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research," Sustainability, MDPI, vol. 13(8), pages 1-25, April.
    8. Antonino Galati & Giuseppina Migliore & Alkis Thrassou & Giorgio Schifani & Giuseppina Rizzo & Nino Adamashvili & Maria Crescimanno, 2023. "Consumers’ Willingness to Pay for Agri-Food Products Delivered with Electric Vehicles in the Short Supply Chains," FIIB Business Review, , vol. 12(2), pages 193-207, June.
    9. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    10. Coralie Hellwig & Kim Bolton & Greta Häggblom-Kronlöf & Kamran Rousta, 2022. "Aspects Affecting Food Choice in Daily Life as Well as Drivers and Barriers to Engagement with Fungi-Based Food—A Qualitative Perspective," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    11. Tiia-Lotta Pekkanen, 2021. "Institutions and Agency in the Sustainability of Day-to-Day Consumption Practices: An Institutional Ethnographic Study," Journal of Business Ethics, Springer, vol. 168(2), pages 241-260, January.
    12. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    13. Smith A. R. Dossou & Jean Adanguidi & Augustin K. N. Aoudji & Rodrigue C. Gbedomon, 2022. "Promotion of beekeeping: Insights from an empirical analysis of three honey value chains in Benin," Natural Resources Forum, Blackwell Publishing, vol. 46(1), pages 39-59, February.
    14. Nadine E. van der Waal & Frans Folkvord & Rachid Azrout & Corine S. Meppelink, 2022. "Can Product Information Steer towards Sustainable and Healthy Food Choices? A Pilot Study in an Online Supermarket," IJERPH, MDPI, vol. 19(3), pages 1-17, January.
    15. Bifani, Paolo & Agardy, Tundi & Vivas Eugui, David & Jaramillo, Lorena & Gómez- García, René & Vignati, Federico, . "Blue BioTrade: Harnessing Marine Trade to Support Ecological Sustainability and Economic Equity," Books, CAF Development Bank Of Latinamerica, number 1415.
    16. Dávid Szakos & László Ózsvári & Gyula Kasza, 2020. "Perception of Older Adults about Health-Related Functionality of Foods Compared with Other Age Groups," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    17. Oriana Gava & Fabio Bartolini & Francesca Venturi & Gianluca Brunori & Angela Zinnai & Alberto Pardossi, 2018. "A Reflection of the Use of the Life Cycle Assessment Tool for Agri-Food Sustainability," Sustainability, MDPI, vol. 11(1), pages 1-16, December.
    18. Takahashi, Ryo & Todo, Yasuyuki & Funaki, Yukihiko, 2018. "How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers," Ecological Economics, Elsevier, vol. 150(C), pages 107-121.
    19. Kjersti Nes & Pavel Ciaian, 2022. "EU marketing standards and sustainability," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(4), pages 1844-1863, December.
    20. Sylwia Żakowska-Biemans & Agnieszka Tekień, 2017. "Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment," Sustainability, MDPI, vol. 9(11), pages 1-16, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2624-:d:508510. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.