IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i10p5390-d552785.html
   My bibliography  Save this article

Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods

Author

Listed:
  • Shahjahan Ali

    (Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

  • Shahnaj Akter

    (Business School, Beijing Normal University, Beijing 100875, China)

  • Csaba Fogarassy

    (Institute of Sustainable Development and Farming, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

Abstract

One of the new fronts in food research is related to waste reuse and the impact of by-products on food nutrition intensity. These foods are Waste-to-Value (WTV) products that are suitable for demonstrating the processes of the circular economy (CE), in which another excess material is converted into a new food, generating higher nutritional properties. The manifestation of customer reaction is very strong when buying these products. Consumer findings can strongly support or hinder the development of circular systems through our purchasing decisions. In this way, it is essential to evaluate consumer WTV foods to learn about related consumer habits. Consumers can support or hinder the circular economy with their purchasing intentions. This analysis’s primary objective is to evaluate what different factors can be applied to consumers’ perception in purchasing sustainable WTV foods towards CE. In this study, a well-constructed questionnaire was prepared. Five hundred and forty-four (544) people participated in the survey, of which, 499 samples were analyzed. The primary research question was, “Would the consumer buy a sustainable Waste-to-Value (WTV) food product that affects the environment when it is produced? That is, it does not come from a circular system?” The other question is, how do the origin of products, information on production/nutritional value, consumer education, and certain socio-demographic characteristics affect the value of waste value for sustainable food consumption? According to the research results, in the case of the surveyed consumers, the younger age group (18–35 years old) shows a greater preference for buying sustainable products. It is also a surprising and new result that gender characteristics in this age group do not influence consumption patterns. Women and men showed the same preferences. Our second hypothesis is that education positively affects consumer intentions for sustainable WTV foods and especially organic products. The questionnaire did not confirm this.

Suggested Citation

  • Shahjahan Ali & Shahnaj Akter & Csaba Fogarassy, 2021. "Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:10:p:5390-:d:552785
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/10/5390/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/10/5390/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Julia L. K. Nußholz, 2017. "Circular Business Models: Defining a Concept and Framing an Emerging Research Field," Sustainability, MDPI, vol. 9(10), pages 1-16, October.
    2. Fenna Blomsma & Geraldine Brennan, 2017. "The Emergence of Circular Economy: A New Framing Around Prolonging Resource Productivity," Journal of Industrial Ecology, Yale University, vol. 21(3), pages 603-614, June.
    3. Nancy M. P. Bocken & Elsa A. Olivetti & Jonathan M. Cullen & José Potting & Reid Lifset, 2017. "Taking the Circularity to the Next Level: A Special Issue on the Circular Economy," Journal of Industrial Ecology, Yale University, vol. 21(3), pages 476-482, June.
    4. Natália Rohenkohl do Canto & Klaus G. Grunert & Marcia Dutra De Barcellos, 2021. "Circular Food Behaviors: A Literature Review," Sustainability, MDPI, vol. 13(4), pages 1-27, February.
    5. Manal Hamam & Gaetano Chinnici & Giuseppe Di Vita & Gioacchino Pappalardo & Biagio Pecorino & Giulia Maesano & Mario D’Amico, 2021. "Circular Economy Models in Agro-Food Systems: A Review," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    6. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    7. P. De Pelsmacker & L. Driesen & G. Rayp, 2003. "Are fair trade labels good business ? Ethics and coffee buying intentions," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/165, Ghent University, Faculty of Economics and Business Administration.
    8. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2015. "Functional food choices: Impacts of trust and health control beliefs on Canadian consumers’ choices of canola oil," Food Policy, Elsevier, vol. 52(C), pages 92-98.
    9. Van Loo, Ellen J. & Hoefkens, Christine & Verbeke, Wim, 2017. "Healthy, sustainable and plant-based eating: Perceived (mis)match and involvement-based consumer segments as targets for future policy," Food Policy, Elsevier, vol. 69(C), pages 46-57.
    10. Yuko Onozaka & Dawn Thilmany Mcfadden, 2011. "Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(3), pages 689-702.
    11. Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
    12. Giuseppe Timpanaro & Claudio Bellia & Vera Teresa Foti & Alessandro Scuderi, 2020. "Consumer Behaviour of Purchasing Biofortified Food Products," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    13. Maurizio Canavari & Silvia Coderoni, 2020. "Consumer stated preferences for dairy products with carbon footprint labels in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-16, December.
    14. Mont, Oksana, 2004. "Institutionalisation of sustainable consumption patterns based on shared use," Ecological Economics, Elsevier, vol. 50(1-2), pages 135-153, September.
    15. Mateusz Lewandowski, 2016. "Designing the Business Models for Circular Economy—Towards the Conceptual Framework," Sustainability, MDPI, vol. 8(1), pages 1-28, January.
    16. Mette Wier & Katherine O'Doherty Jensen & Laura Morch Andersen & Katrin Millock, 2008. "The Character of Demand in Mature Organic Food Markets: Great Britain and Denmark Compared," PSE-Ecole d'économie de Paris (Postprint) halshs-00343683, HAL.
    17. Edi Defrancesco & Maria Angela Perito & Irene Bozzolan & Leonardo Cei & Gianluca Stefani, 2017. "Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    18. Mette Wier & Katherine O'Doherty Jensen & Laura Morch Andersen & Katrin Millock, 2008. "The Character of Demand in Mature Organic Food Markets: Great Britain and Denmark Compared," Post-Print halshs-00343683, HAL.
    19. Luigi Aldieri & Concetto Paolo Vinci, 2018. "Green Economy and Sustainable Development: The Economic Impact of Innovation on Employment," Sustainability, MDPI, vol. 10(10), pages 1-11, October.
    20. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    21. Iqbal Thonse Hawaldar & Mithun S. Ullal & Felicia Ramona Birau & Cristi Marcel Spulbar, 2019. "Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
    22. Silvia Coderoni & Maria Angela Perito, 2020. "Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food," Post-Print hal-03385002, HAL.
    23. Luis Miguel Fonseca & José Pedro Domingues & Alina Mihaela Dima, 2020. "Mapping the Sustainable Development Goals Relationships," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    24. Patrick Schroeder & Kartika Anggraeni & Uwe Weber, 2019. "The Relevance of Circular Economy Practices to the Sustainable Development Goals," Journal of Industrial Ecology, Yale University, vol. 23(1), pages 77-95, February.
    25. Gustavo Pineiro-Villaverde & María Teresa García-Álvarez, 2020. "Sustainable Consumption and Production: Exploring the Links with Resources Productivity in the EU-28," Sustainability, MDPI, vol. 12(21), pages 1-13, October.
    26. Kinga Nagy-Pércsi & Csaba Fogarassy, 2019. "Important Influencing and Decision Factors in Organic Food Purchasing in Hungary," Sustainability, MDPI, vol. 11(21), pages 1-21, November.
    27. Druckman, Angela & Jackson, Tim, 2010. "The bare necessities: How much household carbon do we really need?," Ecological Economics, Elsevier, vol. 69(9), pages 1794-1804, July.
    28. Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nan Hua & Randall Shannon & Murtaza Haider & George P. Moschis, 2023. "Factors Influencing Purchase Intention of Food Surplus through a Food-Sharing Platform," Sustainability, MDPI, vol. 15(17), pages 1-20, August.
    2. Jorge Alberto Vargas-Merino & Cristian Armando Rios-Lama & Miguel Humberto Panez-Bendezú, 2023. "Sustainable Consumption: Conceptualization and Characterization of the Complexity of “Being” a Sustainable Consumer—A Systematic Review of the Scientific Literature," Sustainability, MDPI, vol. 15(10), pages 1-23, May.
    3. Tiansheng Xia & Xiujuan Fan & Jingwei Zhang & Tingting Liu, 2023. "Influence of Complexity in Low-Fat Food Packaging on Chinese Consumers’ Purchase Intentions," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
    4. Shahnaj Akter & Shahjahan Ali & Mária Fekete-Farkas & Csaba Fogarassy & Zoltán Lakner, 2023. "Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)," Resources, MDPI, vol. 12(1), pages 1-19, January.
    5. Yam B. Limbu & Long Pham & Thuy Thi Thu Nguyen, 2022. "Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam," Sustainability, MDPI, vol. 14(19), pages 1-15, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shahnaj Akter & Shahjahan Ali & Mária Fekete-Farkas & Csaba Fogarassy & Zoltán Lakner, 2023. "Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)," Resources, MDPI, vol. 12(1), pages 1-19, January.
    2. Jelena Vapa-Tankosić & Svetlana Ignjatijević & Jelena Kiurski & Jovana Milenković & Irena Milojević, 2020. "Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia," Sustainability, MDPI, vol. 12(11), pages 1-23, June.
    3. Gilbert Silvius & Aydan Ismayilova & Vicente Sales-Vivó & Micol Costi, 2021. "Exploring Barriers for Circularity in the EU Furniture Industry," Sustainability, MDPI, vol. 13(19), pages 1-25, October.
    4. Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
    5. Vuk Radojević & Mirela Tomaš Simin & Danica Glavaš Trbić & Dragan Milić, 2020. "A Profile of Organic Food Consumers—Serbia Case-Study," Sustainability, MDPI, vol. 13(1), pages 1-22, December.
    6. Isabel Carrero & Carmen Valor & Estela Díaz & Victoria Labajo, 2021. "Designed to Be Noticed: A Reconceptualization of Carbon Food Labels as Warning Labels," Sustainability, MDPI, vol. 13(3), pages 1-14, February.
    7. Ankamah-Yeboah, Isaac & Nielsen, Max & Nielsen, Rasmus, 2016. "Price premium of organic salmon in Danish retail sale," Ecological Economics, Elsevier, vol. 122(C), pages 54-60.
    8. Ma, Junzhao & Seenivasan, Satheesh & Yan, Bingyu, 2020. "Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 320-335.
    9. repec:zib:zbseps:v:2:y:2022:2:1:p:44-52 is not listed on IDEAS
    10. Fabio A. Madau & Brunella Arru & Roberto Furesi & Pietro Pulina, 2020. "Insect Farming for Feed and Food Production from a Circular Business Model Perspective," Sustainability, MDPI, vol. 12(13), pages 1-15, July.
    11. Nancy Bocken & Lars Strupeit & Katherine Whalen & Julia Nußholz, 2019. "A Review and Evaluation of Circular Business Model Innovation Tools," Sustainability, MDPI, vol. 11(8), pages 1-25, April.
    12. Chembessi Chedrak & Gohoungodji Paulin & Juste Rajaonson, 2023. "“A fine wine, better with age”: Circular economy historical roots and influential publications: A bibliometric analysis using Reference Publication Year Spectroscopy (RPYS)," Journal of Industrial Ecology, Yale University, vol. 27(6), pages 1593-1612, December.
    13. Roman Ostapenko & Yuliia Herasymenko & Vitalii Nitsenko & Svitlana Koliadenko & Tomas Balezentis & Dalia Streimikiene, 2020. "Analysis of Production and Sales of Organic Products in Ukrainian Agricultural Enterprises," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    14. Marina P. P. Pieroni & Tim C. McAloone & Daniela C. A. Pigosso, 2019. "Configuring New Business Models for Circular Economy through Product–Service Systems," Sustainability, MDPI, vol. 11(13), pages 1-22, July.
    15. Gabi Försterling & Ronald Orth & Benjamin Gellert, 2023. "Transition to a Circular Economy in Europe through New Business Models: Barriers, Drivers, and Policy Making," Sustainability, MDPI, vol. 15(10), pages 1-40, May.
    16. Wisdom Kanda & Martin Geissdoerfer & Olof Hjelm, 2021. "From circular business models to circular business ecosystems," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2814-2829, September.
    17. Mahnaz Mansoor & Justin Paul, 2022. "Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 94-109, January.
    18. Francisco José Torres‐Ruiz & Manuela Vega‐Zamora & Manuel Parras‐Rosa, 2018. "Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 588-602, May.
    19. Arru, Brunella & Furesi, Roberto & Pulina, Pietro & Sau, Paola & Madau, Fabio A., 2022. "The Circular Economy in the Agri-food system: A Performance Measurement of European Countries," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(2), September.
    20. Krystyna Mazurek-Łopacińska & Magdalena Sobocińska & Joanna Krupowicz, 2022. "Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study)," Sustainability, MDPI, vol. 14(22), pages 1-29, November.
    21. Phani Kumar Chintakayala & William Young & Ralf Barkemeyer & Michelle A. Morris, 2018. "Breaking niche sustainable products into the mainstream: Organic milk and free‐range eggs," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 1039-1051, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:10:p:5390-:d:552785. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.