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AHP, a Reliable Method for Quality Decision Making: A Case Study in Business

Author

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  • Irina Canco

    (Marketing & Management Department, Faculty of Economy, Business and Development, European University of Tirana, 1000 Tirana, Albania)

  • Drita Kruja

    (Marketing & Management Department, Faculty of Economy, Business and Development, European University of Tirana, 1000 Tirana, Albania)

  • Tiberiu Iancu

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania)

Abstract

Decision making is a significant responsibility for business managers, their decisions impacting business performance. Managers are therefore interested in acquiring and implementing reliable methods for making decisions both now and in the future. Currently, in the countries in the Albanian-speaking regions of the Western Balkans, intuitive decision-making methods predominate. In order to find appropriate methods for assessing and prioritizing goals, new approaches to decision making should be adopted. Various methods have been developed for multi-criteria decision making. One of these is the Analytic Hierarchy Process (AHP) method—a method which should receive more attention than it has up to now. We would like to show that the AHP method could be of great use in decision making. Through a case study, this paper explores the AHP, a method with three levels in which the identification of decision-making criteria is based on the perceptions of managers and consumers. The paper’s findings offer an important guide for managers to improve decision making and enhance performance in competitive markets.

Suggested Citation

  • Irina Canco & Drita Kruja & Tiberiu Iancu, 2021. "AHP, a Reliable Method for Quality Decision Making: A Case Study in Business," Sustainability, MDPI, vol. 13(24), pages 1-14, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13932-:d:704253
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