IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i22p12876-d684343.html
   My bibliography  Save this article

Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development

Author

Listed:
  • Marcel Lincényi

    (Economics and Management Institute, Bratislava University of Economics and Management, Furdekova 16, 85104 Bratislava, Slovakia)

  • Ladislav Kabát

    (Economics and Management Institute, Bratislava University of Economics and Management, Furdekova 16, 85104 Bratislava, Slovakia)

  • Michal Fabuš

    (Economics and Management Institute, Bratislava University of Economics and Management, Furdekova 16, 85104 Bratislava, Slovakia)

Abstract

(1) Background: The main purpose of the research study is to identify and quantify significant development trends in the market of selected print media in Slovakia for the period 2010–2020 but especially to analyze their decline trend and estimate their sustainability in the media market after the entry of digital media. (2) Methods: To be able to arrive at qualified answers to the above research questions, we obtained and statistically processed available data on the scope of production and sales of relevant periodicals for the period 2010–2020 in the form of a time series. Subsequently, we chose suitable econometric models (regression analysis, panel data analysis, autoregressive models) as tools for their analysis with the possibility of prognostic applications. (3) Results: Research on selected dailies in the Slovak Republic in the years 2011–2020 revealed findings about the trend and also the nature of its variability, showing approximately the same decreases in the streams of dailies sold. We consider the growing popularity of digital media at the expense of traditional media to be the main reason for the decline in the cost of daily newspapers sold. The analysis and quantification of this substitution relationship will be the subject of our next paper. (4) Conclusions: If the current trend of decreasing daily average sold costs continues in the Slovak Republic, based on derived econometric models, it is possible to qualitatively estimate the minimum acceptable level of daily press sales and, thus, estimate the life of dailies in their classic form. The result will be their new orientation toward the electronic form of media products.

Suggested Citation

  • Marcel Lincényi & Ladislav Kabát & Michal Fabuš, 2021. "Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12876-:d:684343
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/22/12876/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/22/12876/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marcel Lincényi & Michal Fabuš, 2017. "Economic trends of business actors on daily newspaper market: case of the Slovak Republic," Post-Print hal-01724545, HAL.
    2. Kilian,Lutz & Lütkepohl,Helmut, 2018. "Structural Vector Autoregressive Analysis," Cambridge Books, Cambridge University Press, number 9781107196575, October.
    3. George Lisa M, 2008. "The Internet and the Market for Daily Newspapers," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 8(1), pages 1-33, July.
    4. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
    5. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Klaus Neusser, 2016. "Time Series Econometrics," Springer Texts in Business and Economics, Springer, number 978-3-319-32862-1, April.
    7. Marcel Lincényi & Michal Fabuš, 2017. "Economic trends of business actors on daily newspaper market: case of the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 91-104, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bolboaca Maria & Fischer Sarah, 2021. "Unraveling News: Reconciling Conflicting Evidence," The B.E. Journal of Macroeconomics, De Gruyter, vol. 21(2), pages 695-743, June.
    2. Marcel Lincényi & Fabus Michal, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Post-Print hal-03271853, HAL.
    3. Pushkareva, Lyudmila & Kalinina, Anna & Rybakova, Anna, 2019. "National Identity of Mass Media: Retrospective Study of the Russian Language Mass Media Prevalence in Eastern Europe," MPRA Paper 97388, University Library of Munich, Germany.
    4. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta, 2024. "Human versus virtual influences, a comparative study," Journal of Business Research, Elsevier, vol. 173(C).
    5. Syed Asim Shah & Muhammad Haroon Shoukat & Waseef Jamal & Muhammad Shakil Ahmad, 2023. "What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information," SAGE Open, , vol. 13(2), pages 21582440231, June.
    6. Marcel Lincényi & Michal Fabuš, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 689-702, September.
    7. Julia Cage & Nicolas Hervé & Marie-Luce Viaud, 2017. "The Production of Information in an Online World: Is Copy Right?," Working Papers hal-03393171, HAL.
    8. Miranda-Agrippino, Silvia & Ricco, Giovanni, 2018. "Bayesian Vector Autoregressions," The Warwick Economics Research Paper Series (TWERPS) 1159, University of Warwick, Department of Economics.
    9. Marc Burri & Daniel Kaufmann, 2020. "A daily fever curve for the Swiss economy," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 156(1), pages 1-11, December.
    10. Pham T. T. Trinh & Bui T. T. My, 2023. "The impact of world oil price shocks on macroeconomic variables in Vietnam: the transmission through domestic oil price," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 37(1), pages 67-87, May.
    11. Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2021. "Social Media in Marketing Activities of Enterprises in the Light of the Analysis of Empirical Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 647-658.
    12. Mohammed, Mikidadu & Barrales-Ruiz, Jose A., 2020. "Pandemics and Oil Shocks," EconStor Preprints 222268, ZBW - Leibniz Information Centre for Economics.
    13. Filipe Campante & Ruben Durante & Francesco Sobbrio, 2018. "Politics 2.0: The Multifaceted Effect of Broadband Internet on Political Participation," Journal of the European Economic Association, European Economic Association, vol. 16(4), pages 1094-1136.
    14. Eleni Kilipiri & Eugenia Papaioannou & Iordanis Kotzaivazoglou, 2023. "Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    15. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
    16. Verbrugge, Randal & Zaman, Saeed, 2023. "The hard road to a soft landing: Evidence from a (modestly) nonlinear structural model," Energy Economics, Elsevier, vol. 123(C).
    17. Gahn, Santiago José, 2021. "On the adjustment of capacity utilisation to aggregate demand: Revisiting an old Sraffian critique to the Neo-Kaleckian model," Structural Change and Economic Dynamics, Elsevier, vol. 58(C), pages 325-360.
    18. Andrea Bastianin & Alessandro Lanza & Matteo Manera, 2018. "Economic impacts of El Niño southern oscillation: evidence from the Colombian coffee market," Agricultural Economics, International Association of Agricultural Economists, vol. 49(5), pages 623-633, September.
    19. Blazsek, Szabolcs & Licht, Adrian, 2018. "Seasonal quasi-vector autoregressive models for macroeconomic data," UC3M Working papers. Economics 26316, Universidad Carlos III de Madrid. Departamento de Economía.
    20. Alain Guay, 2020. "Identification of Structural Vector Autoregressions Through Higher Unconditional Moments," Working Papers 20-19, Chair in macroeconomics and forecasting, University of Quebec in Montreal's School of Management.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12876-:d:684343. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.