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Economic trends of business actors on daily newspaper market: case of the Slovak Republic

Author

Listed:
  • Marcel Lincényi

    (Bratislava University of Economics and Management, Slovakia)

  • Michal Fabuš

    (Bratislava University of Economics and Management, Slovakia)

Abstract

Since 1989, daily press in Slovakia has been characterised by dynamic development, reflected, besides others, in a number of systemic changes, ownership relationships, typology, contents, circulations, readership, prices, advertising volumes or the number of dailies. Over the last years, the development of daily newspapers has been affected not only by legislation and economic impact (business environment, effects of the financial crisis, purchasing power of population, etc.) but also revolution in social habits of people resulting from the development of information and communications technology. The main objective of the research study is to analyse trends on the Slovak daily newspaper market between 2000 and 2014, focusing on analysing the development of the number of national dailies, their average price and advertising volume as independent variables and their overall single average circulation as a dependent variable and finding relationships between selected variables.

Suggested Citation

  • Marcel Lincényi & Michal Fabuš, 2017. "Economic trends of business actors on daily newspaper market: case of the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 91-104, September.
    • Handle: RePEc:ssi:jouesi:v:5:y:2017:i:1:p:91-104
    DOI: 10.9770/jesi.2017.5.1(7)
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    Citations

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    Cited by:

    1. Marcel Lincényi & Ladislav Kabát & Michal Fabuš, 2021. "Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    2. Pushkareva, Lyudmila & Kalinina, Anna & Rybakova, Anna, 2019. "National Identity of Mass Media: Retrospective Study of the Russian Language Mass Media Prevalence in Eastern Europe," MPRA Paper 97388, University Library of Munich, Germany.
    3. Marcel Lincényi & Fabus Michal, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Post-Print hal-03271853, HAL.
    4. Marcel Lincényi & Michal Fabuš, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 689-702, September.

    More about this item

    Keywords

    periodicals; Slovakia; daily; terminology; history; typology; legislation; market; circulation; price; advertising;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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