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Sustainable Consumer Behavior in Purchasing, Using and Disposing of Clothes

Author

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  • Mirella Soyer

    (Research Centre Business Innovation, Rotterdam University of Applied Sciences, 3063 ND Rotterdam, The Netherlands)

  • Koen Dittrich

    (Research Centre Business Innovation, Rotterdam University of Applied Sciences, 3063 ND Rotterdam, The Netherlands
    Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands)

Abstract

In this study we investigate how consumers in The Netherlands can be persuaded to adopt sustainable practices when purchasing, using and disposing of clothes. This study investigates the attitude-behavior gap for the sustainable choices for purchase, use and disposing of clothes. For each consumption phase we ran a two-step multiple regression. The findings showed that the importance of the factors vary in the three consumption phases. For purchasing and disposal decisions, the core motivator social motivation predicts sustainable practices best, while it has no role in the usage phase. The factor ability appeared to have a significant role in the disposal phase, but not in the other phases. Finally, the trigger appears to lower the consumers’ ability in the purchasing phase, while it enhances the core motivator social evaluation in the disposal phase.

Suggested Citation

  • Mirella Soyer & Koen Dittrich, 2021. "Sustainable Consumer Behavior in Purchasing, Using and Disposing of Clothes," Sustainability, MDPI, vol. 13(15), pages 1-17, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:15:p:8333-:d:601635
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    References listed on IDEAS

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    Cited by:

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    9. Richard Bläse & Matthias Filser & Sascha Kraus & Kaisu Puumalainen & Petra Moog, 2024. "Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 626-641, February.
    10. Doroteja Mandarić & Anica Hunjet & Goran Kozina, 2021. "Perception of Consumers’ Awareness about Sustainability of Fashion Brands," JRFM, MDPI, vol. 14(12), pages 1-14, December.
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