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Food Safety and Quality in Connection with the Change of Consumer Choice in Czechia (a Case Study)

Author

Listed:
  • Lucie Severová

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Roman Svoboda

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Karel Šrédl

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Marie Prášilová

    (Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Alexandr Soukup

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Lenka Kopecká

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Marek Dvořák

    (Department of Trade and Finance, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

Abstract

The purpose of this study is to express changes in consumer preferences for certain food products due to the income growth of the population, and to specify the way producers or retailers of these commodities respond to the changes in customer choices. The methodology of this study is based on comparing the economic model of consumer behavior in the market to the analysis of demand elasticity, together with its practical application to food products of the same brand offered by multinational chains in Czechia and Germany. The study presents a new survey, including a comparison of the quality and safety of food products offered by retail chains in Czechia and Germany, and a comparison with similar bio-quality products offered by Czech farmers in their shops or at farmers’ markets. As the comparison indicates, unless multinational producers change their current behavior, consumers will prefer purchasing products from Czech producers, including products offered at farmers’ markets, and shop in neighboring countries where higher-quality original products may be found.

Suggested Citation

  • Lucie Severová & Roman Svoboda & Karel Šrédl & Marie Prášilová & Alexandr Soukup & Lenka Kopecká & Marek Dvořák, 2021. "Food Safety and Quality in Connection with the Change of Consumer Choice in Czechia (a Case Study)," Sustainability, MDPI, vol. 13(11), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6505-:d:570594
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    References listed on IDEAS

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    Cited by:

    1. Inna Čábelková & Luboš Smutka & Svitlana Rotterova & Olesya Zhytna & Vít Kluger & David Mareš, 2022. "The Sustainability of International Trade: The Impact of Ongoing Military Conflicts, Infrastructure, Common Language, and Economic Wellbeing in Post-Soviet Region," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    2. Martina Zámková & Stanislav Rojík & Martin Prokop & Simona Činčalová & Radek Stolín, 2022. "Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(20), pages 1-14, October.
    3. Yu-Ping Wei, 2021. "The Effect of Food Safety-Related Attributes on Customer Satisfaction of Ready-to-Eat Foods at Hypermarkets," Sustainability, MDPI, vol. 13(19), pages 1-11, September.

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