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Intention to Use Sustainable Green Logistics Platforms

Author

Listed:
  • Su-Young Kwak

    (Department of Global Trade, Dongguk University, Pildong-ro 1gil 30 Jung-gu, Seoul 04620, Korea)

  • Woo-Sung Cho

    (Department of International Trade, Dongguk University, Pildong-ro 1gil 30 Jung-gu, Seoul 04620, Korea)

  • Gil-Am Seok

    (Department of Buddhist Studies, Dongguk University-Gyeongju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea)

  • Seung-Gyun Yoo

    (Department of Global Economics and Commerce, Dongguk University-Gyeongju, 123, Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 38066, Korea)

Abstract

Recently, logistics platforms that facilitate interaction and the exchange and transaction of information have quickly emerged in the Korean domestic market. In order to further advance the development of logistics platforms into green logistics platforms in which participation in the early stages is not active, appropriate checks and balances are needed so that service providers, users, and platform operators can grow together in green logistics platforms. The purpose of this study is to empirically verify the factors affecting participants’ intentions to use green logistics platforms. Out of the 230 questionnaires distributed from 25 June to 11 July 2019, 14 were excluded from analyses due to unsatisfactory responses, while 216 responses were used for statistical processing. The structural equation model (SEM) was used to test hypotheses in this research. The results showed that the network effect and security factors influenced perceived usefulness, and trust did not affect perceived usefulness. Perceived usefulness also significantly influenced the intention to use green logistics platforms. The results of this study present strategies and directions for the future development of green logistics platforms.

Suggested Citation

  • Su-Young Kwak & Woo-Sung Cho & Gil-Am Seok & Seung-Gyun Yoo, 2020. "Intention to Use Sustainable Green Logistics Platforms," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:8:p:3502-:d:350159
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    References listed on IDEAS

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    Cited by:

    1. José Antonio Plaza-Úbeda & Emilio Abad-Segura & Jerónimo de Burgos-Jiménez & Antoaneta Boteva-Asenova & Luis Jesús Belmonte-Ureña, 2020. "Trends and New Challenges in the Green Supply Chain: The Reverse Logistics," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    2. Chunyu Li & Peng Xing & Yanting Li, 2022. "Sustainable Strategy Analysis: Platform Channel Configuration and Slotting Fee Design under Differentiated Quality Investment," Sustainability, MDPI, vol. 14(23), pages 1-28, December.
    3. Jeong Hugh Han & Yingli Wang & Mohamed Naim, 2020. "Narrowing the Gaps: Assessment of Logistics Firms’ Information Technology Flexibility for Sustainable Growth," Sustainability, MDPI, vol. 12(11), pages 1-22, May.
    4. Lei Zhou & Qianpeng Li & Fachao Li & Chenxia Jin, 2022. "Research on Green Technology Path of Cold-Chain Distribution of Fresh Products Based on Sustainable Development Goals," Sustainability, MDPI, vol. 14(24), pages 1-14, December.
    5. Xiaofang Lin & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.

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