IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i2p571-d307886.html
   My bibliography  Save this article

An Interpretive Study on Sustainability in the Link between Agriculture and Tourism: Tourist-Stakeholder Satisfaction in Tiantangzhai, China

Author

Listed:
  • Guosheng Han

    (College of Business, Shandong University, Weihai 264209, China)

  • Armigon Akhmedov

    (Department of Hotel Management, Graduate School, Kyung Hee University, Seoul 02447, Korea)

  • Hui Li

    (School of Economics and Management, Harbin Institute of Technology, Weihai 264209, China)

  • Jingjing Yu

    (College of Business, Shandong University, Weihai 264209, China)

  • William Cannon Hunter

    (Department of Convention Management, College of Hotel and Tourism, Kyung Hee University, Seoul 02447, Korea)

Abstract

Tourism and agriculture can contribute to destination sustainability by increasing tourist-stakeholder satisfaction. Grown agriculture is an important component of a rural destination attraction. Nonetheless, tourists’ satisfaction with locally grown agricultural food has been unexplored when it comes to linking tourism with agriculture. The purpose of this study is to develop an understanding of the links between demand for locally grown agricultural products at the destination and the levels of satisfaction among visitors. Theoretical views concerning tourist consumption of local agricultural products and its effects were reviewed. Unstructured in-depth interviews were conducted onsite in Tiantangzhai to investigate the relationship between tourism and agriculture with visitor satisfaction. The sample of respondents consisted of 71 participants who shared their views on the relationship between agriculture and tourism at the destination. Findings were presented in a two-level analysis including the industry focus and a soft-laddering technique that revealed deeper insights. Findings indicate that tourist-stakeholders present a demand-driven economy that can be exploited by local agricultural producers and the tourism economy itself. Theoretical implications point to a more sustainable destination image and practical implications highlight the demand-driven implications of tourist expectations and experience satisfaction.

Suggested Citation

  • Guosheng Han & Armigon Akhmedov & Hui Li & Jingjing Yu & William Cannon Hunter, 2020. "An Interpretive Study on Sustainability in the Link between Agriculture and Tourism: Tourist-Stakeholder Satisfaction in Tiantangzhai, China," Sustainability, MDPI, vol. 12(2), pages 1-12, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:571-:d:307886
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/2/571/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/2/571/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tao Zhang & Junyu Chen & Baoliang Hu, 2019. "Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience," Sustainability, MDPI, vol. 11(12), pages 1-18, June.
    2. Johnson, Michael D & Anderson, Eugene W & Fornell, Claes, 1995. "Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 695-707, March.
    3. Francisco Javier Jiménez-Beltrán & Tomás López-Guzmán & Francisco González Santa Cruz, 2016. "Analysis of the Relationship between Tourism and Food Culture," Sustainability, MDPI, vol. 8(5), pages 1-11, April.
    4. Ford, JR Deep & Dorodnykh, Ekaterina, 2016. "Developing Food Value Chains to meet Tourism Demand in the Caribbean: Case Studies of St. Kitts Nevis and St. Lucia," 31st West Indies Agricultural Economics Conference, August 10-14, 2015, Saint Croix, U.S. Virgin Islands 243182, Caribbean Agro-Economic Society.
    5. Ford, J.R. Deep & Dorodnykh, Ekaterina, 2016. "Developing Food Value Chains to meet Tourism Demand in the Caribbean: Case Studies of St. Kitts Nevis and St. Lucia," Farm and Business - The Journal of the Caribbean Agro-Economic Society, Caribbean Agro-Economic Society, vol. 8(1), pages 1-41.
    6. Marta Maria Montella, 2017. "Wine Tourism and Sustainability: A Review," Sustainability, MDPI, vol. 9(1), pages 1-11, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pairote Nualnoom, 2022. "Food self-sufficiency of tourist attraction site: a case study of Phang Nga Province, Thailand," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 10233-10253, August.
    2. Ulrika Persson-Fischer & Shuangqi Liu, 2021. "What Is Interdisciplinarity in the Study of Sustainable Destination Development?," Sustainability, MDPI, vol. 13(7), pages 1-28, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pairote Nualnoom, 2022. "Food self-sufficiency of tourist attraction site: a case study of Phang Nga Province, Thailand," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 10233-10253, August.
    2. Emilio V. Carral & Marisa del Río & Zósimo López, 2020. "Gastronomy and Tourism: Socioeconomic and Territorial Implications in Santiago de Compostela-Galiza (NW Spain)," IJERPH, MDPI, vol. 17(17), pages 1-25, August.
    3. Wasib B Latif & Md. Aminul Islam & Idris Bin Mohd Noor, 2014. "A Conceptual Framework to Build Brand Loyalty in the Modern Marketing Environment," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 4(10), pages 547-557, October.
    4. Andreas Herrmann & Michael D. Johnson, 1999. "Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung," Schmalenbach Journal of Business Research, Springer, vol. 51(6), pages 579-598, June.
    5. Yeung, Matthew C.H. & Ramasamy, Bala & Chen, Junsong & Paliwoda, Stan, 2013. "Customer satisfaction and consumer expenditure in selected European countries," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 406-416.
    6. Dimitris Karagiannis & Meletios Andrinos, 2021. "The Role of Sustainable Restaurant Practices in City Branding: The Case of Athens," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    7. Apak, Ömer Ceyhun & Gürbüz, Ahmet, 2023. "The effect of local food consumption of domestic tourists on sustainable tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    8. Magdalena Florek & Jakub Gazda, 2021. "Traditional Food Products—Between Place Marketing, Economic Importance and Sustainable Development," Sustainability, MDPI, vol. 13(3), pages 1-14, January.
    9. Bianca Polenzani & Chiara Riganelli & Andrea Marchini, 2020. "Sustainability Perception of Local Extra Virgin Olive Oil and Consumers’ Attitude: A New Italian Perspective," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    10. Yu-Te Tu & Yu-Yi Chang, 2011. "Relationships among Service Quality, Customer Satisfaction and Customer Loyalty in Chain Restaurant," Information Management and Business Review, AMH International, vol. 3(5), pages 273-282.
    11. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    12. Babin, Barry J. & Griffin, Mitch, 1998. "The nature of satisfaction: An updated examination and analysis," Journal of Business Research, Elsevier, vol. 41(2), pages 127-136, February.
    13. Andrea Giampiccoli & Oliver Mtapuri, 2021. "From Conventional to Alternative Tourism: Rebalancing Tourism towards a Community-Based Tourism Approach in Hanoi, Vietnam," Social Sciences, MDPI, vol. 10(5), pages 1-22, May.
    14. Bobinaite Viktorija & Zuters Jānis, 2016. "Modelling Electricity Price Expectations in a Day-Ahead Market: A Case of Latvia," Economics and Business, Sciendo, vol. 29(1), pages 12-26, August.
    15. Jibin Baby & Dae-Young Kim, 2024. "Sustainable Agritourism for Farm Profitability: Comprehensive Evaluation of Visitors’ Intrinsic Motivation, Environmental Behavior, and Satisfaction," Land, MDPI, vol. 13(9), pages 1-18, September.
    16. Helena Alves & Mário Raposo, 2004. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 73-88, June.
    17. Matavelli, Rafaela & Jesus, Saul & Pinto, Patrícia & Viseu, João, 2020. "Social support as a moderator of the relationship between financial threat and life satisfaction," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(1), pages 16-28.
    18. Vladimir A. Ermolaev & Natalia N. Yashalova & Dmitry A. Ruban, 2019. "Cheese as a Tourism Resource in Russia: The First Report and Relevance to Sustainability," Sustainability, MDPI, vol. 11(19), pages 1-11, October.
    19. Zhen Su & Joshua R. Aaron & William C. McDowell & Dan Dan Lu, 2019. "Sustainable Synergies between the Cultural and Tourism Industries: An Efficiency Evaluation Perspective," Sustainability, MDPI, vol. 11(23), pages 1-20, November.
    20. Rachel Corry & Jessica Holt & Alexa J. Lamm & Abigail Borron, 2023. "Do You Really Want to Know? Exploring Desired Information Transparency for Local Food Products," Sustainability, MDPI, vol. 15(24), pages 1-16, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:571-:d:307886. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.