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Analysis of Incentives to Eco-Driving for Car Rental Companies’ Customers

Author

Listed:
  • Michał Adamczak

    (Faculty of Management and Logistics, Poznan School of Logistics, 6 Estkowskiego Street, 61-755 Poznan, Poland)

  • Adrianna Toboła

    (Faculty of Management and Logistics, Poznan School of Logistics, 6 Estkowskiego Street, 61-755 Poznan, Poland)

  • Jadwiga Fijałkowska

    (Faculty of Management and Logistics, Poznan School of Logistics, 6 Estkowskiego Street, 61-755 Poznan, Poland)

  • Piotr Cyplik

    (Faculty of Engineering Management, Poznan University of Technology, 2 J, Rychlewskiego Street, 60-965 Poznan, Poland)

  • Maciej Tórz

    (Rentis S.A., 204 Krakowska Avenue, 02-219 Warsaw, Poland)

Abstract

The problem of road traffic is one of the key challenges that cities will have to deal with in the future. It is also a problem directly related to the concept of sustainable development. Reducing the negative impact of road traffic in future cities can be achieved through cooperation in the following areas: social—shaping customer behavior and habits, economic—changing attitudes towards owning a car, and environmental—aimed at reducing the vehicle’s impact on the natural environment. A literature review was used to identify the research gap concerning the impact of the incentive system on increasing the environmental performance of drivers under short-term rental. Referring to the research gap, the main goal of the article is to identify the attractiveness of eco-driving incentives for drivers under short-term rental. The study used the survey method. The study was based on 323 completed questionnaires (female—122 and male—201). The following methods were also used in the analysis of the results: Anderson–Darling, Mood’s Median test and Kruskal Wallis multiple pairwise comparisons. The evaluation of the attractiveness of the incentive to eco-driving depends on the characteristic of the client who rents the car. Thus, it is possible to shape incentive systems for car rental customers that can shape their positive behavior on the road. Among the most attractive incentives for eco-driving in a rented car are: the possibility of upgrading a car in the next rental, discount for future rental and free car-wash.

Suggested Citation

  • Michał Adamczak & Adrianna Toboła & Jadwiga Fijałkowska & Piotr Cyplik & Maciej Tórz, 2020. "Analysis of Incentives to Eco-Driving for Car Rental Companies’ Customers," Sustainability, MDPI, vol. 12(24), pages 1-20, December.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10579-:d:463988
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    References listed on IDEAS

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    1. Georgina Santos, 2018. "Sustainability and Shared Mobility Models," Sustainability, MDPI, vol. 10(9), pages 1-13, September.
    2. Fernando ALMEIDA & Pedro SILVA & Joao LEITE, 2017. "Proposal Of A Carsharing System To Improve Urban Mobility," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 12(3), pages 32-44, April.
    3. Magdalena Hofman-Kohlmeyer, 2016. "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 199-203, September.
    4. repec:sek:jijobm:v:3:y:2015:i:4:p:103-121 is not listed on IDEAS
    5. Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015. "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(4), pages 104-123, November.
    6. Elizabeth Cartaxo & Ilsa Valois & Vladimiro Miranda & Marcia Costa, 2018. "Issuances of Automotive Vehicles and the Impacts on Air Quality in the Largest City in the Brazilian Amazon," Sustainability, MDPI, vol. 10(11), pages 1-14, November.
    7. Yang Wang & Alessandra Boggio-Marzet, 2018. "Evaluation of Eco-Driving Training for Fuel Efficiency and Emissions Reduction According to Road Type," Sustainability, MDPI, vol. 10(11), pages 1-16, October.
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    Cited by:

    1. Mohammed Obaid & Arpad Torok & Jairo Ortega, 2021. "A Comprehensive Emissions Model Combining Autonomous Vehicles with Park and Ride and Electric Vehicle Transportation Policies," Sustainability, MDPI, vol. 13(9), pages 1-15, April.

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