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The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

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Listed:
  • Hyehyun Hong

    (Department of Advertising and Public Relations, Chung-Ang University, Seoul 06974, Korea)

  • Suman Lee

    (Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

  • Qianqian Tian

    (Department of Advertising and Public Relations, Chung-Ang University, Seoul 06974, Korea)

Abstract

Recognizing the globalization of higher education institutions, this study examined the influence of university–student relationships on host country-related outcomes, including student attitudes, purchase intentions, and policy support. A survey was conducted with Chinese students who had studied or who were currently studying at South Korean universities. Its results showed a significant positive association between Chinese student perceptions of their relationships with host universities and their attitudes toward South Korea. In addition, their positive attitudes led to (i) intentions to purchase Korean products and (ii) policy support for the Korean government. The theoretical and practical implications of study findings are discussed from the perspectives of public diplomacy and the university’s role in a highly globalized education system.

Suggested Citation

  • Hyehyun Hong & Suman Lee & Qianqian Tian, 2020. "The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities," Sustainability, MDPI, vol. 12(22), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9703-:d:448497
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    References listed on IDEAS

    as
    1. Sung-Un Yang & Sue Westcott Alessandri & Dennis F. Kinsey, 2008. "An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 18(2), pages 145-170, March.
    2. Vasiliki Kioupi & Nikolaos Voulvoulis, 2020. "Sustainable Development Goals (SDGs): Assessing the Contribution of Higher Education Programmes," Sustainability, MDPI, vol. 12(17), pages 1-17, August.
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    Cited by:

    1. Dongdong Yang & Carolyn A. Lin, 2022. "Are Pandas Effective Ambassadors for Promoting Wildlife Conservation and International Diplomacy?," Sustainability, MDPI, vol. 14(18), pages 1-15, September.

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